Sales Manager_ Modern Trade, HoReCa, Institutional & Corporate Sales

Job Description

Title: Sales Manager_ Modern Trade, HoReCa, Institutional & Corporate Sales

Company Name: Ghorer Bazar

Vacancy: 01

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 8 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Multinational Companies, Food (Packaged), E-commerce

• Bachelor of Business Administration (BBA)

• At least 8 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Multinational Companies, Food (Packaged), E-commerce

• Only Male

Key Channels Explained

• Modern Trade: Supermarkets, hypermarkets, retail chains

• HoReCa: Hotels, Restaurants, Cafés/Catering businesses

• Institutional Sales: Schools, hospitals, government & NGOs

• Corporate Sales: Offices, corporate clients, bulk buyers

Key Skills & Competencies

• Strong negotiation and relationship management skills

• Excellent communication and presentation abilities

• Strategic thinking and problem-solving

• Leadership and team management

• Data analysis and reporting skills

• Market knowledge of FMCG/F&B industry (preferred)
  

KPIs (Key Performance Indicators)

• Sales revenue and growth by channel

• New account acquisition rate

• Key account retention and satisfaction

• Market share and product visibility

• Collection efficiency

• Team performance and productivity

• Developing and implementing sales strategies for Modern Trade, HoReCa, Institutional, and Corporate segments

• Setting sales targets, forecasts, and budgets for each channel

• Identify new business opportunities and market trends

• Acquiring new clients in hotels, restaurants, cafés, offices, and institutions

• Expanding relationships with key accounts (chains, corporate groups, distributors)

• Negotiating contracts, pricing, and promotional agreements

• Maintaining strong relationships with major Modern Trade retailers and corporate clients

• Ensuring proper product listing, visibility, and shelf placement in retail outlets

• Handling client queries, complaints, and service issues

• Overseeing Modern Trade operations including merchandising and promotions

• Managing HoReCa and Institutional distribution networks

• Coordinating with distributors and ensure timely product availability

• Monitoring sales performance against targets and KPIs

• Preparing regular sales reports and market feedback

• Ensuring timely collection of payments and credit control

• Leading and supervising sales executives and field staff

• Providing training, coaching, and performance evaluations

• Motivate the team to achieve targets

• Collaborating with marketing teams on campaigns, promotions, and activations

• Planning in-store promotions, trade marketing activities, and product launches

• Analyzing competitor activities and adjust strategies accordingly

• Salary Review: Yearly
• Festival Bonus: 2