Product Campaign Manager

Job Description

Title: Product Campaign Manager

Company Name: Shamadhan Services Limited

Vacancy: 1

Age: 30 to 44 years

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• 6 to 12 years

• Bachelor/Honors

• 6 to 12 years

• Age 30 to 44 years

We're Hiring! | Join Our Growing Team at Shamadhan Services Limited

Position Title: Product Campaign Manager

Department: Product Development & Pricing

Location: Dhaka, Bangladesh

Key Responsibilities:

Campaign strategy and planning

· Build the quarterly and annual campaign calendar aligned with product roadmap, business targets and seasonal moments

· Identify target segments using customer and transaction data, and define the objective of each campaign: acquisition, activation, usage, reactivation or retention.

· Prepare campaign business cases with offer mechanics, eligibility rules, budget, expected uplift and ROI.

Offer design and pricing:

· Design offers such as cashback, instant discounts, referral rewards, fee waivers, bundles and loyalty points, in line with gpay's pricing policy.

· Set offer caps, frequency limits and budget controls to protect margin and prevent misuse.

· Co-fund campaigns with merchants, banks, billers and partners to stretch campaign budget.

Execution and configuration

· Write campaign requirement documents and work with Technology to configure rules in the campaign, rewards and pricing engines.

· Run UAT for every campaign before launch and sign off on go-live.

· Brief Marketing, Sales, Merchant Acquisition and Customer Service with clear campaign details, FAQs and T&Cs.

· Coordinate in-app banners, push notifications, SMS and partner channels with the Marketing and Communications team.

Monitoring and fraud control

· Track live campaign performance daily against targets and budget, and adjust or stop campaigns when needed.

· Work with Risk, Fraud and Finance to detect and block abuse (multiple accounts, self-dealing, fake merchants, circular transactions).

· Reconcile cashback and reward disbursements with Finance and settle partner co-funding.

Analysis and reporting

· Measure each campaign's incremental impact using control groups or A/B tests where possible.

· Publish post-campaign reports on reach, conversion, cost per acquisition, cost per transaction, retention and ROI.

· Turn findings into recommendations for future offers, pricing and product features.

Compliance and governance:

· Ensure every campaign complies with Bangladesh Bank PSP regulations, AML/CFT rules, consumer protection guidelines and internal policies.

· Get approvals from Legal, Compliance and Finance before launch, and keep full campaign documentation for audit.

Qualifications & Requirements:

· Bachelor’s/Master’s degree in Business Administration, Computer Science, Finance, Economics, or related field.

· 3–5 years of relevant experience in Fintech, MFS, PSP, PSO, Bank or Technology-driven product development.

· Strong analytical, problem-solving, and communication skills.

· Knowledge of digital payment systems, mobile financial services, or banking products will be an advantage.

· Advanced Excel; working knowledge of SQL, Power BI, Tableau or similar BI tools.

· Familiarity with A/B testing, cohort analysis and customer segmentation.

· Exposure to CRM, push notification and SMS campaign platforms.

· Ability to work under pressure and deliver within deadlines.

· Proficiency in MS Office, PowerPoint, Excel; knowledge of project management tools will be a plus.