Media Buyer (Digital Marketer) — Paid Ads Specialist

Job Description

Title: Media Buyer (Digital Marketer) — Paid Ads Specialist

Company Name: The Marketer Agency

Vacancy: 05

Age: 20 to 35 years

Job Location: Dhaka (Mirpur 1)

Salary: Tk. 20000 - 25000 (Monthly)

Experience:

• 2 to 5 years
• The applicants should have experience in the following business area(s): Advertising Agency, Advertising Technology (AdTech) Startup

• 2 to 5 years
• The applicants should have experience in the following business area(s): Advertising Agency, Advertising Technology (AdTech) Startup

• Age 20 to 35 years
• Only Male

Key Responsibilities

• Plan, launch, and manage paid advertising campaigns across Meta (Facebook & Instagram), Google, YouTube, TikTok, and other digital platforms

• Conduct audience research, targeting, retargeting, and competitor analysis

• Optimize campaigns regularly to improve ROAS, conversion rate, reach, engagement, and overall campaign performance

• Monitor advertising budgets and ensure maximum return on investment (ROI)

• Perform A/B testing on creatives, ad copies, audience segments, landing pages, and campaign structures

• Analyze campaign performance and prepare professional reports with actionable insights

• Collaborate with graphic designers, video editors, and copywriters to develop high-converting ad creatives

• Stay updated with current digital marketing trends, algorithms, advertising policies, and platform updates

• Generate leads, sales, and brand awareness through strategic media buying and funnel-based marketing

• Set up and manage Meta Pixel for conversion tracking, event tracking, retargeting, and audience optimization

• Configure and maintain Google Analytics 4 (GA4) to monitor website traffic, user behavior, conversion funnels, and campaign performance insights

• Implement and manage Google Tag Manager (GTM) for efficient tracking code deployment, event configuration, and marketing tag management

• Configure Server-Side Tracking and Conversion API (CAPI) to improve data accuracy, tracking reliability, and attribution performance while reducing browser-based data loss

• Use Microsoft Clarity to analyze user behavior through heatmaps, session recordings, scroll tracking, and user interaction insights for landing page optimization

• Track and troubleshoot conversion events, pixel issues, tag firing problems, and analytics discrepancies across digital platforms

• Identify winning campaigns and scale advertising budgets while maintaining healthy performance metrics

• Provident fund,Medical allowance,Insurance,Performance bonus,Gratuity,Tour allowance
• Salary Review: Yearly
• Festival Bonus: 2