Marketing / Sales Executive

Job Description

Title: Marketing / Sales Executive

Company Name: Uttara Fertility Centre Ltd.

Vacancy: 1

Age: Na

Job Location: Dhaka (Uttara)

Salary: Negotiable

Experience:

• 1 to 5 years
• The applicants should have experience in the following business area(s): Hospital, Diagnostic Centre, Clinic, Chamber, Healthcare Startup

• Bachelor/Honors

• 1 to 5 years
• The applicants should have experience in the following business area(s): Hospital, Diagnostic Centre, Clinic, Chamber, Healthcare Startup

1. Marketing Strategy & Planning

• Assist in developing and implementing marketing plans to promote fertility services and treatments.

• Conduct market research to identify target patients, referral sources, and competitor activities.

2. Patient Acquisition & Referral Management

• Build and maintain relationships with referring doctors, diagnostic centers, hospitals, and corporate clients.

• Promote IVF, IUI, and other fertility services to potential patients and referral partners.

• Coordinate referral programs and track referral performance.

3. Field & Corporate Marketing

• Conduct regular field visits to hospitals, clinics, and corporate offices for service promotion.

• Organize promotional meetings, seminars, and awareness programs.

• Distribute marketing materials and maintain branding standards.

4. Digital & Online Marketing Support

• Coordinate with the digital marketing team for social media campaigns and online promotions.

• Follow up on online inquiries, leads, and appointment conversions.

• Maintain patient inquiry records and marketing databases.

5. Patient Communication & Counseling Support

• Communicate with patients regarding services, appointment scheduling, and basic treatment information.

• Ensure a professional and empathetic approach while dealing with fertility patients.

6. Event, Campaign & Outreach Activities

• Assist in organizing health camps, fertility awareness programs, and promotional events.

• Support doctors during promotional visits, workshops, and media programs.

7. Reporting & Documentation

• Prepare daily, weekly, and monthly marketing activity and performance reports.

• Track leads, patient conversions, and campaign outcomes.

• Submit regular reports to the Head of Marketing / Management.

8. Coordination & Teamwork

• Coordinate with doctors, counselors, front desk, and administration for smooth patient handling.

• Support management in achieving patient volume and revenue targets.

9. Ethics, Compliance & Brand Image

• Maintain ethical marketing practices and protect the organization’s brand image.

• Ensure confidentiality of patient information and follow organizational policies.