Marketing Officer
Job Description
Title: Marketing Officer
Company Name: Narsingdi Eye Hospital & Phaco Center
Vacancy: --
Age: Na
Job Location: Narsingdi
Salary: Negotiable
Experience:
Published: 2026-02-16
Application Deadline: 2026-03-18
Education:
- Bachelor of Business Administration (BBA)
Bachelor’s degree in Marketing, Business Administration, or a related field.
Requirements:
Skills Required:
Additional Requirements:
Experience: Proven experience in marketing, preferably within the healthcare sector.
Communication: Excellent written and verbal communication skills for creating content and engaging stakeholders.
Technical Skills: Proficiency in digital marketing tools, social media management, and CRM software.
Analytical Ability: Strong skills in data analysis to measure ROI and market trends.
Soft Skills: Ability to work under pressure, manage multiple projects, and collaborate with medical professionals.
Common Performance Metrics
Increase in new patient registration (patient acquisition rate).
Growth in service-line revenue.
Social media engagement and website traffic metrics.
ROI on marketing campaigns
Responsibilities & Context:
A Marketing Officer for a hospital is responsible for developing and implementing strategies to promote healthcare services, enhance the hospital's reputation, and increase patient acquisition. They manage campaigns across digital, print, and community channels while ensuring compliance with healthcare regulations.
Strategy Development: Create and implement marketing plans to promote specialized hospital services, clinics, and health packages.
Digital & Traditional Marketing: Manage the hospital’s online presence (social media, website, SEO) and produce print materials like brochures and newsletters.
Patient Acquisition & Retention: Identify new patient segments and develop initiatives to improve the overall patient experience and build loyalty.
Community Outreach & Events: Organize health camps, seminars, and community events to increase brand visibility.
Networking & Referrals: Build and strengthen relationships with local doctors, consultants, and corporate clients to increase referral networks.
Market Research & Analysis: Monitor competitor activities, analyze market trends, and report on the effectiveness of campaigns using KPIs.
Budget Management: Collaborate with management to prepare and manage the marketing budget.
Job Other Benifits:
Employment Status: Full Time
Job Work Place:
Company Information:
Gender: Male and Female can apply
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Category: Marketing/Sales
