Marketing Officer (Healthcare)

Job Description

Title: Marketing Officer (Healthcare)

Company Name: Mashallah Group

Vacancy: 10

Age: Na

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

Published: 2026-04-13

Application Deadline: 2026-05-13

Education:

• Bachelor of Business Administration (BBA) in Marketing
• Bachelor of Pharmacy (B.Pharm)
• Bachelor of Science (BSc)

2–5 years in marketing, preferably within healthcare, hospitals, diagnostics, pharmaceuticals, or related sectors.

Role Overview

The Marketing Officer will support the planning and execution of marketing campaigns to promote healthcare services, enhance brand visibility, and drive patient engagement. This role requires a balance of creativity and analytical skills, along with a good understanding of healthcare communication and patient needs.

Key Responsibilities

1. Campaign Execution

• Assist in planning and executing marketing campaigns (online and offline)

• Coordinate with internal teams and external vendors to ensure timely delivery

• Monitor campaign performance and prepare reports

2. Digital Marketing Support

• Manage social media platforms and post regular updates

• Assist in SEO, SEM, email marketing, and paid advertising campaigns

• Track website traffic and digital engagement metrics

3. Content Development

• Create and coordinate content for brochures, social media, website, and email campaigns

• Work with medical teams to ensure accuracy of healthcare information

• Support patient education initiatives through informative content

4. Brand & Communication

• Ensure consistent brand messaging across all marketing materials

• Assist in organizing promotional events, health camps, and awareness programs

• Handle basic public relations and communication tasks

5. Market Research & Analysis

• Conduct market research to identify trends, competitors, and patient preferences

• Analyze campaign data and provide insights for improvement

6. Patient Engagement

• Support initiatives to improve patient acquisition and retention

• Help manage patient feedback and engagement programs

Key Skills & Competencies

• Good understanding of marketing principles and digital tools

• Strong communication and writing skills

• Basic knowledge of healthcare industry practices and ethics

• Analytical mindset with attention to detail

• Ability to manage multiple tasks and meet deadlines

• Team player with good coordination skills

• Festival Bonus: 2
• Competitive salary
• Festival bonus
• Career growth opportunity