Marketing Officer

Job Description

Title: Marketing Officer

Company Name: ARM Group

Vacancy: 5

Age: 25 to 40 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 2 to 5 years
• The applicants should have experience in the following business area(s): Training Institutes, Travel Agency, Manpower Recruitment

• Bachelor of Business Administration (BBA) in Marketing, Management, Communication Engineering
• Bachelor of Business Studies (Pass) in Marketing

• 2 to 5 years
• The applicants should have experience in the following business area(s): Training Institutes, Travel Agency, Manpower Recruitment

• Age 25 to 40 years

• Age: 25–40 years

• Gender: Male & Female (Both are encouraged to apply.)

• Strong communication, presentation, negotiation, interpersonal, and customer relationship management skills.

• Knowledge of Technical and Vocational Education and Training (TVET), skills development, or overseas employment will be an added advantage.

• Proficiency in MS Office, particularly MS Excel, MS Word, and PowerPoint.

• Practical knowledge of Facebook Marketing, Meta Ads, Google Ads, WhatsApp Business, Canva, and other digital marketing tools will be preferred.

• Target-oriented, self-motivated, energetic, and capable of working independently as well as in a team.

• Strong networking and relationship-building capabilities.

• Willingness to travel regularly for field visits, institutional visits, promotional campaigns, career fairs, and business development activities.

• Good command of **Bangla and English**, both written and spoken.

• Physically and mentally fit to perform office and field-related responsibilities.

• Develop and implement effective marketing strategies to promote BTTC's training programs, assessment services, skills development projects, and other institutional services.

• Generate prospective trainee leads through field marketing, digital marketing, institutional visits, phone calls, social media, promotional campaigns, and other appropriate channels.

• Communicate with prospective trainees and provide accurate information regarding training courses, eligibility, duration, fees, certification, career opportunities, and employment prospects.

• Achieve assigned trainee enrollment, lead generation, and marketing targets through effective planning and follow up.

• Conduct regular visits and maintain strong relationships with educational institutions, industries, corporate organizations, government agencies, NGOs, recruitment agencies, and other relevant stakeholders.

• Promote BTTC's training programs through Facebook, YouTube, LinkedIn, WhatsApp, websites, and other digital platforms.

• Coordinate with the design and content team to prepare brochures, posters, social media content, promotional videos, banners, and other marketing materials.

• Support and coordinate digital advertising campaigns through Meta Ads, Google Ads, and other relevant platforms.

• Conduct market research to identify demand for technical and vocational training programs and emerging employment opportunities.

• Monitor competitor activities, market trends, customer requirements, and trainee preferences and provide recommendations to management.

• Organize and participate in seminars, workshops, admission campaigns, promotional events, and institutional outreach programs.

• Promote BTTC's corporate training, customized training, assessment, and other services among potential institutional and corporate clients.

• Maintain an updated database of prospective trainees, existing trainees, corporate clients, institutions, employers, and other business contacts.

• Follow up with prospective trainees and clients through phone, SMS, WhatsApp, email, and face-to-face communication to increase conversion and enrollment.

• Prepare daily, weekly, and monthly marketing activity reports, lead reports, admission reports, and other reports as required by management.

• Coordinate with Training, Admission, Job Placement, Accounts, Administration, and other departments to ensure smooth implementation of marketing activities.

• Collect feedback from trainees, clients, employers, and stakeholders and use the information to improve marketing activities and services.

• Perform any other duties assigned by the management.

• Mobile bill
• Salary Review: Yearly
• Lunch Facilities: Full Subsidize
• Festival Bonus: 2

• Professional development and career growth opportunities

• Performance-based incentives may be applicable as per organizational policy