Marketing & Business Development Manager

Job Description

Title: Marketing & Business Development Manager

Company Name: Apon Healthcare Ltd.

Vacancy: 1

Age: 33 to 44 years

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• 10 to 15 years
• The applicants should have experience in the following business area(s): Hospital, Diagnostic Centre

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Marketing

• 10 to 15 years
• The applicants should have experience in the following business area(s): Hospital, Diagnostic Centre

• Age 33 to 44 years

Additional Requirements:

• Bachelor's/Master's degree in Marketing, Business Administration, Healthcare Management, or a related field.

• Experience in hospital, diagnostic center, clinic, pharmaceutical, or healthcare marketing will be preferred.

• Strong communication, negotiation, presentation, and interpersonal skills.

• Good knowledge of digital marketing, social media marketing, and customer relationship management.

• Strong networking and relationship-building ability.

• Target-oriented, proactive, and capable of working independently.

• Willingness to travel for corporate visits, client meetings, and promotional activities.

• Ability to prepare business proposals, reports, presentations, and marketing plans.

• Good knowledge of the local healthcare market and competitor landscape.

Key Responsibilities:

1. Develop and implement marketing and business development strategies to increase patient volume, revenue, and brand awareness.

2. Identify new business opportunities, market segments, corporate clients, and potential referral sources.

3. Build and maintain strong relationships with doctors, hospitals, clinics, diagnostic centers, pharmacies, corporate organizations, and other healthcare stakeholders.

4. Develop and manage corporate healthcare partnerships, referral networks, and institutional agreements.

5. Promote hospital/clinic services, diagnostic packages, health check-up programs, specialist consultations, and other healthcare offerings.

6. Conduct market research and competitor analysis to identify market trends, customer needs, pricing opportunities, and competitive advantages.

7. Plan and execute marketing campaigns through digital platforms, social media, print media, outdoor advertising, health events, and community activities.

8. Coordinate health camps, awareness programs, corporate health check-ups, seminars, conferences, and promotional events.

9. Develop strategies to improve patient acquisition, retention, satisfaction, and repeat visits.

10. Visit corporate offices, doctors, clinics, hospitals, and other potential partners to generate new business opportunities.

11. Prepare business proposals, partnership plans, corporate packages, promotional materials, and presentations.

12. Monitor marketing campaigns and evaluate their effectiveness based on leads, patient conversion, revenue, and return on investment.

13. Coordinate with doctors, medical teams, customer service, operations, and management to ensure effective delivery of promoted healthcare services.

14. Maintain regular follow-up with prospective clients and convert leads into business opportunities.

15. Develop and manage customer databases, corporate client databases, referral networks, and business leads.

16. Prepare regular reports on marketing activities, business development, sales performance, market opportunities, and achievements.

17. Achieve assigned monthly, quarterly, and annual business development and revenue targets.

18. Monitor competitors' services, promotional activities, pricing, and market positioning.

19. Identify opportunities for launching new healthcare services, packages, and specialized programs.

20. Ensure all marketing and promotional activities maintain professional healthcare standards and organizational policies.

• Salary Review: Yearly
• Festival Bonus: 2

As per company policy