Manager/Assistant Manager - Marketing & Branding

Job Description

Title: Manager/Assistant Manager - Marketing & Branding

Company Name: YOUR Campus

Vacancy: 2

Age: At most 35 years

Job Location: Dhaka (Banani)

Salary: Negotiable

Experience:

• At least 3 years
• The applicants should have experience in the following business area(s): IT Enabled Service

• Bachelor’s Degree in Business Studies, preferably with a Major in Marketing from a reputed Public/Private University. MBA will be preferred in Major Marketing.

• At least 3 years
• The applicants should have experience in the following business area(s): IT Enabled Service

• Age At most 35 years

• Analytical problem-solving skills for coming up with Ideas to increase Customer base.
• Able to multitask and flexible to challenges, diversity and new endeavors.
• Creative, meticulous with an eye for detail oriented and aesthetics.
• High level of proficiency in English, both written and spoken.
• Proficient in MS Office particularly PowerPoint, Word, Excel.
• The age of the applicant must be not more than 35 years.

Context

Get-Aid Ltd. (YOUR Campus) is the one of the fastest growing IoT-based service providing startups in Bangladesh. Get-Aid Ltd. (YOUR Campus) is providing some smart services to the university students in Bangladesh, especially public universities with the vision of making smart campuses. The company is now looking for a strong, enthusiastic professional for this position. Join our team as a Manager/Assistant Manager - Marketing & Branding.  

Brand Development, Collaboration and Reporting

• Define and maintain the brand`s positioning, identity, and voice across all marketing channels and touch points.

• Build and cultivate strong relationships with external partners, agencies, and vendors to support marketing initiatives, negotiate contracts, and manage budgets effectively.

• Prepare regular reporting based on market research, planning, execution and brand collaboration.

Strategic Planning

• Conduct thorough market research and analysis to identify opportunities for brand growth and differentiation.

• Develop marketing plan based on that to enhance customer experience and brand equity taking into account market trends, consumer insights, and competitive landscape.

Execution

• Plan and create campaign/program/promotion, prepare budget and communicate with the management to go for execution.

• Implement the campaign/program/promotion according to the approved plan and modify the plan if needed discussing with the management.

Digital Marketing

• Lead the digital marketing strategy, including SEO, SEM, social media, email marketing, and influencer partnerships.

• Stay updated of emerging digital trends and technologies, recommending innovative approaches to enhance our online presence and customer experience.