Manager / Senior Manager - Marketing

Job Description

Title: Manager / Senior Manager - Marketing

Company Name: Genex Infosys PLC.

Vacancy: 1

Age: Na

Job Location: Dhaka

Salary: --

Experience:

• At least 7 years
• The applicants should have experience in the following business area(s): Software Company, IT Enabled Service, BPO/ Data Entry Firm, Call Center

• Bachelor of Business Administration (BBA) in Marketing

• Bachelor’s degree in Marketing, Business Administration / Master’s degree preferred.

• At least 7 years
• The applicants should have experience in the following business area(s): Software Company, IT Enabled Service, BPO/ Data Entry Firm, Call Center

• 7–12 years of progressive experience in marketing, with at least 3–5 years in a managerial or senior leadership role.
• Strong expertise in brand management, digital marketing, and integrated marketing campaigns.
• Proven ability to develop data-driven marketing strategies and deliver measurable business results.
• Excellent communication, presentation, and stakeholder management skills.
• Experience managing marketing budgets, agencies, and cross-functional teams.
• Proficiency in marketing analytics tools, CRM systems, and digital marketing platforms.
• Strategic mindset with strong analytical, creative, and problem-solving capabilities.

We are seeking a strategic, results-driven marketing professional to join our leadership team as Manager / Senior Manager – Marketing. The role is responsible for driving brand positioning, demand generation, and integrated marketing initiatives aligned with organizational growth objectives. The incumbent will work closely with senior stakeholders and cross-functional teams to develop and execute marketing strategies that enhance market presence, customer engagement, and business performance.

Job Responsibilities

• Develop and execute comprehensive marketing strategies to support business growth and brand objectives.
• Lead brand management, campaign planning, and integrated marketing communications across digital and traditional channels.
• Lead and oversee corporate social media platforms to ensure consistent brand messaging, strong audience engagement, and thought leadership positioning, while enhancing brand image through strategic content planning.
• Oversee market research, customer insights, and competitive analysis to inform strategic decisions.
• Manage marketing budgets, campaign performance, and return on investment (ROI).
• Collaborate with sales, business development, and product teams to support lead generation and conversion initiatives.
• Drive digital marketing initiatives including content marketing, social media, SEO/SEM, email marketing, and performance campaigns.
• Lead, mentor, and develop the marketing team to ensure high performance and continuous improvement.
• Manage relationships with external agencies, vendors, and media partners.
• Prepare and present marketing plans, reports, and performance metrics to senior management.