Manager, Sales & Marketing

Job Description

Title: Manager, Sales & Marketing

Company Name: K&M Leathercraft

Vacancy: 01

Age: 30 to 45 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 5 years
• The applicants should have experience in the following business area(s): Handicraft,Boutique/ Fashion

• Bachelor/Honors

• At least 5 years
• The applicants should have experience in the following business area(s): Handicraft,Boutique/ Fashion

• Age 30 to 45 years
• Only Male

Position Summary:

We are seeking a highly skilled and strategic Marketing Manager to lead the marketing initiatives for our leather goods division. This individual will be responsible for driving brand growth, market presence, and customer engagement. The ideal candidate will have a strong background in fashion or lifestyle branding, with proven experience in positioning premium products and executing results-driven campaigns.

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Key Responsibilities:

Strategic Marketing & Brand Development

•Develop and execute comprehensive marketing strategies to elevate brand equity and market share.

•Conduct detailed market research, competitor analysis, and consumer insights to inform marketing plans and product positioning.

•Define brand tone, visual identity, and storytelling to align with luxury and premium market standards.

Product Marketing & Launch Management

•Lead go-to-market strategy for new product lines including wallets, belts, handbags, ladies purse and accessories.

•Collaborate with design and product teams to ensure market fit and compelling value propositions.

•Oversee packaging, merchandising, and pricing strategies for retail and wholesale channels.

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Candidate Profile:

Required Qualifications:

•Bachelor’s or Master’s degree in Marketing, Business Administration, Leather good’s Marketing, Fashion Marketing, or a related field.

•Minimum 5 years of relevant experience, preferably in the fashion, leather goods, or luxury lifestyle industry.

•Demonstrated success in managing multi-channel marketing campaigns and brand growth.

Core Competencies:

•Deep understanding of premium/luxury market dynamics and consumer behavior.

•Strong analytical mindset with the ability to interpret data and make strategic recommendations.

•Excellent verbal and written communication skills.

•Proficient in tools such as Google Analytics, Meta Ads Manager, Adobe Creative Suite, and CRM/email marketing platforms.

Preferred Skills:

•Experience in global brand expansion and international market entry strategies.

•Strong aesthetic sense with an eye for high-end visual merchandising and campaign design.

•Multilingual proficiency is an asset.

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What We Offer:

•Competitive compensation package with performance incentives

•A dynamic, creative, and growth-oriented work environment

•Opportunity to shape the brand narrative of a premium leather label

•Travel opportunities for trade shows, events, and global marketing initiatives.