Manager, Digital Marketing

Job Description

Title: Manager, Digital Marketing

Company Name: A. Wahab & Co

Vacancy: 1

Job Location: Anywhere in Bangladesh

Employment Status: Full-time

Educational Requirements:
∎ Bachelor degree in any discipline
∎ Bachelor's or Master's degree in marketing or related field
∎ Skills Required: Sales & Marketing

Experience Requirements:
∎ At least 5 year(s)
∎ The applicants should have experience in the following area(s): Brand Communication, Client Service/ Marketing, Creative, Google Marketing, LinkedIn Navigator, Media Planning/ Media Buying, social media operation

Job Context:
∎ Creating and maintaining client relationships
∎ Self-motivated and customer-focused
∎ Proficient in marketing research and statistical analysis
∎ Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Job Responsibilities:
∎ Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
∎ Design, build, and maintain our social media presence.
∎ Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
∎ Identify trends and insights and optimize spending and performance based on these insights.
∎ Brainstorm new and creative growth strategies through digital marketing.
∎ Plan, execute, and measure experiments and conversion tests.
∎ Collaborate with internal teams to create landing pages and optimize user experience.
∎ Utilize analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
∎ Identify critical conversion points and drop off points and optimize user funnels.
∎ Collaborate with agencies and other vendor partners.
∎ Evaluate emerging technologies.
∎ Provide thought leadership and perspective for adoption where appropriate.

Additional Requirements:
∎ Both males and females are allowed to apply
∎ Proven work experience in digital marketing, particularly within the industry
∎ Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
∎ Experience in optimizing landing pages and user funnels
∎ Experience with A/B and multivariate experiments
∎ Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
∎ Working knowledge of ad serving tools
∎ Experience setting up and optimizing PPC campaigns on all major search engines
∎ Working knowledge of HTML, CSS, and JavaScript development and constraints

Salary: Negotiable

Compensation & Other Benefits:
∎ Weekly 2 holidays
∎ Salary Review: Yearly
∎ Festival Bonus: 2

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 16 Oct 2021

Company Information:
∎ 27 Sep 2021
∎ A. Wahab & Co
∎ Address : Plot 19, Road 13C, Block - E, Banani
∎ Web : www.awahabco.com
∎ Business : Accounting, Audit, Financial Management Consulting, HR Consulting, Business Process Outsourcing, Headhunting agent etc.

Category: Media/Advertisement/Event Mgt.

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Source: bdjobs.com

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