Manager - Demand Creation (Outreach & Public Sector Strengthening)

Job Description

Title: Manager - Demand Creation (Outreach & Public Sector Strengthening)

Company Name: Marie Stopes Bangladesh (MSB)

Vacancy: 01

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Master's degree in Marketing or Management. MBA in Marketing will be given preference.

Experience Requirements:
∎ At least 5 year(s)

Job Context:
∎ Marie Stopes Bangladesh is affiliated with Marie Stopes International (MSI). MSI delivers quality family planning and reproductive health care to millions of the world`s poorest and most vulnerable women in 36 countries. Marie Stopes Bangladesh delivers family planning, safe MR and sexual health services fulfilling the mission of children by choice, not by chance in Bangladesh.
∎ MSB is looking for a Manager - Demand Creation- Outreach & PSS to support the outreach & PSS channel with developing and operationalizing demand generation and behaviour change initiatives, driving the demand for MSB services making use of MSI global goods and best practices ensuring highest level of client service experience in outreach & PSS centres. The position will be based in Head Office, Dhaka.

Job Responsibilities:
∎ Support Marketing Director and Contact Centre manager to generate and improve MSB brand awareness, demand creation strategies and client referral networks in the outreach & PSS channel by analysis of marketing activities, application of global best practices (including MSI Success Models) to develop strategies and initiatives with the outcomes being improved uptake of contraceptive services and reduction of unsafe abortion.
∎ Ensure that implementation of the MSI communication strategy in the outreach & PSS channel is aligned to MSI's behaviour change framework, organisational and brand values, and marketing best practice.
∎ At the field level, support outreach & PSS managers to develop, test and roll out new demand creation activities tailored to the catchment area, including the use and management of government community mobilisers and field workers.
∎ Work closely with the RME team to ensure that the necessary systems are in place to effectively monitor and measure the impact of marketing activities in outreach & PSS channel.
∎ Support field-based Demand Generation Officers to manage and track performance of Outreach & PSS field staff, including developing and tracking progress against work plans and targets.
∎ Conducts regular field visits as per need to review site performance in terms reaching high impact clients and client experience, and provide supportive supervision, training and coaching to Outreach & PSS field staff.
∎ Regularly review routine operational data (e.g. CEI data, mystery client and client feedback), as well as other internal/external research to determine the impact of marketing activities and make adjustments where necessary.

Additional Requirements:
∎ At least 5 years management experience in marketing/ communication / behaviour change.
∎ Creativity, strong analytical skills, influencing skills, Planning & prioritisation and result driven
∎ Willingness to travel and live under difficult conditions in the field.

Salary:
∎ Competitive salary & benefit packages will be offered for deserving candidate as per policy.

Application Deadline: June 15, 2019

Company Information:
∎ Marie Stopes Bangladesh (MSB)

Category: NGO/Development

Read Before Apply: Marie Stopes Bangladesh (MSB) is an equal opportunity employer and don't accept any form of influence for recruitment. MSB does not tolerate child abuse in any form by anyone who works for or is associate with the organisation in any capacity