Manager, Branding Department
Job Description
Title: Manager, Branding Department
Company Name: Astha Life Insurance Company Limited
Vacancy: 1
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Master of Business Administration (MBA) in Marketing, Bachelor of Business Administration (BBA) in Marketing
∎ Skills Required: Brand Planning/ Development, Creative Thinking and Multitasking, Excellent communication and presentation skills, Leadership, marketing tools
Experience Requirements:
∎ At least 5 year(s)
∎ The applicants should have experience in the following area(s):
Advertising & Promotion, ATL Marketing, Brand Budgeting, BTL Marketing, Social Media Marketing
∎ The applicants should have experience in the following business area(s):
Insurance
Job Responsibilities:
∎ Prepare annual plans, budget, and activity calendar for the department.
∎ Develop brand guidelines, logos, and positioning platforms and ensure that the brand's identity is consistently reflected in all marketing materials and communication channels.
∎ Conduct market research to understand consumer preferences, market trends, and competitors to identify opportunities for brand growth, market positioning, and consumer targeting
∎ Develop and implement a comprehensive brand strategy that is aligned with the company's overall values, goals and objectives.
∎ Plan and execute marketing campaigns and events to enhance brand awareness
∎ Create compelling content for social media platforms such as Facebook, Twitter and LinkedIn.
∎ Plan and execute successful product launches by creating effective marketing campaigns and strategies.
∎ Work closely with creative and media agencies for online content.
∎ Establish contact with various e-commerce platforms for product placement on their pages.
∎ Oversee the design and development of the company website.
∎ Monitor web analytics and internal data sources.
∎ Perform any job or task assigned by the authorities.
Additional Requirements:
∎ Age 28 to 40 years
∎ Both males and females are allowed to apply
∎ A minimum of 5 years of relevant work experience is required.
∎ Applicants should have experiences in the field of Branding & Advertising.
∎ Knowledge of ATL, BTL, and TTL activities is essential.
∎ Must possess a good understanding and familiarity with digital platforms.
∎ Proficient knowledge of technology is necessary.
∎ Ability to lead a team.
∎ Good knowledge about Graphics Designing will be given preference.
∎ Excellent verbal and written communication skills.
∎ Strong interpersonal, negotiation, and conflict resolution skills.
∎ Exceptional organizational, leadership, and attention to detail.
∎ Energetic, collaborative, and results-oriented self-starter with solid technological proficiency.
∎ Ability to prioritize tasks and delegate when necessary.
∎ Demonstrates integrity, professionalism, and maintains confidentiality.
∎ Proficient in using Microsoft Office Suite or related software.
Salary: Negotiable
Compensation & Other Benefits:
∎ Mobile bill, Tour allowance, Provident fund, Insurance
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 3
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 20 Aug 2023
Company Information:
∎ 3 Aug 2023
∎ Astha Life Insurance Company Limited
∎ Address : SKS Tower, Level-12, Mohakhali
∎ Web : http://asthalife.com.bd/
∎ Business : (a concern of Army Welfare Trust)
Category: Marketing/Sales
: Candidate with good knowledge in Graphic Designing will get preference.
Source: bdjobs.com
Deadline Expired on 20th Aug 2023
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