Manager - Brand & Marketing

Job Description

Title: Manager - Brand & Marketing

Company Name: Well Food and Beverage Company Ltd.

Vacancy: 1

Age: Na

Job Location: Dhaka (Banani)

Salary: Negotiable

Experience:

• 5 to 7 years

• BBA & MBA Major in Marketing from any reputed university.

• 5 to 7 years

• At least 5 to 7 years in FMCG Sector.

• Manufacturing (FMCG), Trading or Export/Import, Multinational Companies, Group of Companies

• Excellent strategic thinking and analytical skills.

• Developing promotional programs for well food according to year calendar.

• Assist Company Director for implementing strategic plans to improve productivity, customer service standards and resolve problems.

• Identifying market opportunities and submit periodical reports to management for implementation plan.

• Improving product packaging; Coordinating new product development through creative unit.

• Coordinating & aligning Dhaka, Sylhet and Chittagong unit for all kinds of market activities.

• Preparing campaign budgets and support departments with data and information.

• Monitor product performance and submit periodical product performance report to management.

• Develop and implement a marketing strategy to reach customers effectively.

• Communicate the value proposition of the product to them and influence their purchase decisions.

• Make annual, quarterly, and monthly marketing plans based on each product’s capacity and utilization.

• Create and execute marketing plans for current and future products and programs.

• Conduct market research to identify consumer trends, competitor strategies, and market opportunities.

• Formulate marketing mix and prepare a plan to increase market share and ensure sales growth for assigned brands.

• Develop and execute a global marketing strategy that aligns with company goals and supports the company’s bottom line.

• Use data-driven insights to adjust strategies and improve overall brand performance.

• As per company rules & Policy.