Manager, Brand & Creative

Job Description

Title: Manager, Brand & Creative

Company Name: Jamuna Paper Mills Limited (A Concern of Jamuna Group)

Vacancy: --

Age: At least 35 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 12 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Manufacturing (Light Engineering and Heavy Industry), Advertising Agency, Market Research Firms, Group of Companies, Paper

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Brand Management
• Master of Business Studies (MBS) in Marketing

• At least 12 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Manufacturing (Light Engineering and Heavy Industry), Advertising Agency, Market Research Firms, Group of Companies, Paper

• Age At least 35 years
• Only Male

•Excellent communication, negotiation, and problem-solving skills.

•Highly organized with a strong attention to detail.

•Must be willing to undertake frequent travel to meet clients, attend trade shows, and explore new markets.

•Proven track record of successfully developing and launching brands or rebranding initiatives.

•Experience in the FMCG, manufacturing, or paper/packaging industry is highly desirable.

Position Purpose

This position is responsible for developing and implementing branding, creative communication and marketing initiatives to strengthen the company's market presence and corporate image. The role oversees the creation of promotional materials, designs, advertising campaigns, digital content and brand guidelines while ensuring consistency across all communication channels. The incumbent collaborates closely with the sales, marketing, product development and external agencies to execute effective brand strategies, enhance customer engagement and support business growth. The position also monitors market trends, competitor activities and consumer insights to develop innovative branding solutions.

Job Responsibilities:

• Develop and own the overall brand strategy, brand identity and brand guidelines for Paper Business and its product portfolio.

• Conduct in-depth market research and brand audits to understand consumer perceptions, market trends and competitive landscape.

• Define the brand's unique value proposition, target audience and key messaging.

• Monitor brand health and performance metrics (e.g. brand awareness, brand loyalty, brand equity) and develop strategies to improve them.

• Lead the creative team in developing high-impact campaigns and marketing materials across all channels (digital, print, OOH, BTL, etc.).

• Oversee the conceptualization, design and production of all creative assets, including advertising, social media content and corporate presentations.

• Ensure all creative output is on-brand, consistent and of the highest quality.

• Manage relationships with external creative agencies.

• Collaborate with the sales and product teams to create compelling product launch campaigns and promotional materials.

• Plan and execute a cohesive communications strategy, managing the brand's presence on digital platforms, social media and traditional media.

• Manage the brand and creative budget effectively, ensuring optimal allocation of resources to achieve strategic objectives.

• Competitive salary aligned with industry standards and candidate's experience.

• Other benefits as per company policy