Lead- Branding & Marketing Strategy

Job Description

Title: Lead- Branding & Marketing Strategy

Company Name: Shera International Limited

Vacancy: --

Age: At least 25 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 7 to 14 years
• The applicants should have experience in the following business area(s): Training Institutes, Advertising Agency, Software Company, Newspaper/Magazine, Immigration and Education Consultancy Service, Group of Companies

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Marketing
• Bachelor of Business Administration (BBA) in Brand Management
• Bachelor/Honors

• 7 to 14 years
• The applicants should have experience in the following business area(s): Training Institutes, Advertising Agency, Software Company, Newspaper/Magazine, Immigration and Education Consultancy Service, Group of Companies

• Age At least 25 years

• Prior experience in EdTech, Education Services, Study Abroad Consultancy, Advertising Agency, or Service-based organizations is highly preferred.

• Strong knowledge of digital marketing platforms, performance marketing, and analytics tools.

• Proven leadership and team management capability.

• Take full responsibility for building and executing the overall brand and marketing strategy for Shera International Group across EdTech, Study Abroad Consultancy, Advertising Agency, and other business verticals.

• Ensure all brands have clear positioning, strong value propositions, and consistent messaging, so the company looks and sounds the same across every platform and customer touchpoint.

• Design and run marketing and growth campaigns that directly support business goals such as revenue growth, lead generation, and market expansion.

• Lead all digital and performance marketing activities to attract the right audience, generate quality leads, improve conversions, and grow customers online.

• Build and maintain a strong online presence through websites, social media, content, and digital assets to increase visibility, engagement, and credibility.

• Work closely with founders and senior leadership to make sure marketing plans support the company’s long-term vision and growth strategy.

• Lead and develop the internal marketing team, ensuring clear direction, high performance, and continuous skill improvement.

• Manage external agencies and partners to ensure marketing work is delivered on time, within budget, and at the expected quality level.

• Regularly study the market, competitors, and customer behavior in Bangladesh and international markets to identify new growth opportunities.

• Plan and manage the marketing budget responsibly to ensure efficient spending and strong return on investment (ROI).

• Measure and analyze marketing performance using data and reports, and clearly present results and insights to senior management.

• Continuously improve marketing strategies by using data, feedback, innovation, and industry best practices.

• Mobile bill
• Salary Review: Yearly
• Festival Bonus: 2

• 10 Casual Leaves

• 14 Sick Leaves

• 16 Weeks Paid Maternity Leave

• All Official Government Holidays

• Complimentary lunch/dinner, tea, and refreshments during working hours