Head of Trade Marketing
Job Description
Title: Head of Trade Marketing
Company Name: Banglalink
Vacancy: Not specific
Job Location: Anywhere in Bangladesh
Employment Status: Full-time
Educational Requirements:
∎ MBA from any UGC-approved university
Job Responsibilities:
∎ Develop merchandising & Trade Marketing strategy in line with the channel architecture to ensure standard execution and provide guidelines for the regional team to support the execution of Marketing campaigns
∎ Develop & drive trade & consumer engagement programs by involving key retailers as part of a trade loyalty strategy
∎ Collaborate with the Marketing Distribution team to analyze and discuss the feasibility of new channel promotions and offers and devise pre-emptive actions for any implementation issues and finalize launch plan for execution
∎ Ensure dissemination of all standard reports to assist in daily business operation by reporting team and provide detailed analysis including trend analysis of Sales data, as per management requirements for strategic planning input
∎ Ensure accurate computation & timely disbursement of all types of commission e.g. retail & distributors' commission and oversee smooth supply of all products (SIMs, Scratch Cards, etc) through coordinating with Finance - Supply Chain team as per the requirements posted by respective Regional Heads
∎ Supervise the testing and day-to-day operational activities of MFS services post-deployment and administer the rendering of MIS support for the day-to-day sales operations as well as for capitalizing on new business opportunities
∎ Supervise the overall Inspire and Rural PCO acquisition operation
∎ Develop sales budget to support the execution of the business plan in consultation with relevant stakeholders, monitor budget utilization, and recommend re-allocation of resources based on priority to ensure optimum resource utilization
∎ Ensure staff is equipped with the requisite knowledge, identify training requirements to develop subordinates, and manage the performance of direct reports through objective setting, continuous support, feedback, and formal appraisal
Additional Requirements:
∎ 8-10 years of total experience with at least 5 years of relevant experience of Retail, Merchandizing, and Trade Marketing in the Telecom Industry/FMCG
∎ Required Knowledge & Skills
∎ Comprehensive customer acquisition and retention knowledge
∎ Extensive familiarity with channel structure and costing requirements Understanding of mobile financial services and branchless banking channels Working knowledge of transactional payment platforms
∎ Knowledge of the retail market, retailer, and consumer behavior
∎ Good understanding of Branding
∎ Thorough knowledge of Products, Company policies, and SOPs
∎ Knowledge of applicable BTRC regulations
∎ Reasonable understanding on Telecom Related Platforms (MFS, i-top up, Charging Solution, Billing Solution, etc.)
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 27 Aug 2022
Company Information:
∎ 10 Aug 2022
∎ Banglalink
∎ Address : Tigers' Den, Plo 4, SW (H) Gulshan Avenue, Gulshan, Dhaka-1212
∎ Business : Wireless Telecommunication
Category: Marketing/Sales
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