Head of Sales

Job Description

Title: Head of Sales

Company Name: Nirman Chemicals

Vacancy: 01

Age: Na

Job Location: Anywhere in Bangladesh

Salary: Tk. 70000 - 90000 (Monthly)

Experience: --

Published: 2026-10-05

Application Deadline: 2026-11-04

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

Objective of the role:

To lead and grow Nirman Chemicals Limited's Retail Sales Business by developing the distributor/dealer/retailer network, expanding market coverage, achieving sales and profitability targets, developing new markets, and building a high-performing retail sales team.

The position will have overall responsibility for retail sales strategy, channel development, business growth, team leadership, market development and commercial performance.

Key Areas of Responsibility:

A. Sales Strategy & Business Growth

• Develop and execute the Retail Sales Strategy in line with company objectives.

• Prepare annual, quarterly and monthly sales plans and territory-wise targets.

• Achieve sales, revenue, profitability and market-expansion targets.

• Identify new territories, markets and business opportunities.

• Drive growth of existing products and successful launch of new products.

• Establish sales KPIs and monitor performance against targets.

B. Distributor, Dealer & Retail Network Development

• Develop and expand the network of distributors, stockiest, dealers, hardware stores, builders' merchants and retailers.

• Identify, evaluate and appoint suitable channel partners in new territories.

• Develop territory-wise distribution and market-coverage plans.

• Ensure adequate product availability and healthy channel inventory.

• Monitor distributor/dealer performance, secondary sales, stock levels and market coverage.

• Build strong long-term relationships with key channel partners.

• Ensure compliance with company pricing, credit and distribution policies.

C. Sales Team Leadership

• Recruit, train, develop and lead the Retail Sales Team.

• Define territory-wise responsibilities, targets and KPIs.

• Conduct regular sales reviews and field visits.

• Coach the team on product knowledge, selling, negotiation and customer management.

• Motivate the team and address performance gaps.

• Build a disciplined, customer-focused and result-oriented sales culture.

D. Market Development & Customer Management

• Identify high-potential territories, cities, retail clusters and market opportunities.

• Develop relationships with distributors, dealers, retailers, contractors, applicators, builders and other influencers.

• Develop key accounts and strengthen customer retention.

• Organize dealer/retailer meets, product demonstrations and market-development activities.

• Collect customer and market feedback and recommend improvements in products, packaging, pricing and service.

E. Market Intelligence & Retail Marketing

• Monitor competitors' products, pricing, packaging, promotions and distribution strategies.

• Provide actionable market and competitor intelligence to management.

• Work with Marketing on dealer schemes, shop branding, POS materials, product displays and promotional campaigns.

• Support product launches and retail activation programmes.

• Ensure strong product visibility and brand presence at retail outlets.

F. Commercial Management, Forecasting & Collections

• Recommend retail pricing, distributor/dealer margins, trade schemes and commercial terms.

• Control discounting, credit exposure and unproductive sales practices.

• Prepare accurate monthly/quarterly sales forecasts.

• Coordinate with Production, Supply Chain and Logistics to ensure uninterrupted product availability.

• Work with Finance to monitor credit limits, outstanding receivables and collections.

• Maintain a proper balance between sales growth, profitability and cash collection.

G. Reporting & Cross-Functional Coordination

• Monitor daily, weekly and monthly sales performance.

• Prepare sales forecasts, territory reports, distributor performance reports and market intelligence reports.

• Maintain accurate customer, distributor and dealer databases.

• Coordinate with Production, QC, Technical/R&D, Marketing, Supply Chain, Logistics and Finance.

• Provide regular business updates, market feedback and recommendations to senior management.

• T/A,Tour allowance,Medical allowance,Mobile bill,Performance bonus,Insurance,Profit share,Gratuity
• Lunch Facilities: Full Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

As per company Exisiting Policy