Head of Sales Controlling

Job Description

Title: Head of Sales Controlling

Company Name: ACI Limited

Vacancy: --

Location: Dhaka (Tejgaon)

Experience:
∎ At least 15 years

Published: 3 Mar 2025

Education:
∎ Master of Business Administration (MBA)
∎ CMA or Equivalent
∎ CMA or Equivalent

Requirements:

Additional Requirements:
∎ 15+ years of experience in sales finance, commercial controlling, or performance management, preferably in FMCG, retail, automotive, or ecommerce industries.
∎ Deep understanding of Route-to-Market (RTM) models, including direct-to consumer (DTC), B2B, distributor, and retail operations.
∎ Proven experience in e-commerce and physical store sales optimization, including pricing, promotions, and trade spend effectiveness.
∎ Strong track record in demand forecasting, sales mix analysis, and revenue growth strategies.
∎ Sales & Profitability Focus - You understand the drivers of sales growth, pricing, margin optimization, and channel profitability.
∎ Customer & Market Insight - You leverage market trends and competitive analysis to refine demand generation and sales strategies.
∎ 15+ years of experience in sales finance, commercial controlling, or performance management, preferably in FMCG, retail, automotive, or ecommerce industries.
∎ Deep understanding of Route-to-Market (RTM) models, including direct-to consumer (DTC), B2B, distributor, and retail operations.
∎ Proven experience in e-commerce and physical store sales optimization, including pricing, promotions, and trade spend effectiveness.
∎ Strong track record in demand forecasting, sales mix analysis, and revenue growth strategies.
∎ Sales & Profitability Focus - You understand the drivers of sales growth, pricing, margin optimization, and channel profitability.
∎ Customer & Market Insight - You leverage market trends and competitive analysis to refine demand generation and sales strategies.

Responsibilities & Context:
∎ Develop and track key financial and commercial KPis across online and physical retail stores.
∎ Implement real-time performance dashboards to monitor sales mix, sales growth, profitability, and return on investment.
∎ Ensure sales targets align with overall business planning, financial objectives, and operational efficiency.
∎ Optimize Route-to-Market (RTM) models by evaluating the efficiency of direct to-consumer (DTC), B2B, distributor, and retail operations.
∎ Assess cost-to-serve metrics and profitability across different sales channels and geographic regions.
∎ Enhance trade spend effectiveness, ensuring that channel investments generate measurable returns.
∎ Analyze and optimize e-commerce vs. brick-and-mortar sales performance, ensuring a seamless omnichannel experience.
∎ Monitor customer acquisition costs, conversion rates, and sales funnel efficiency across both online and offline channels.
∎ Alien digital and in-store sales strategies to maximize revenue and customer engagement.
∎ Conduct in-depth sales mix analysis to optimize product assortment, pricing, and margin management.
∎ Collaborate with marketing and category teams to enhance demand generation strategies, ensuring effective product positioning and promotions.
∎ Use predictive analytics to improve demand forecasting and inventory planning.
∎ Track and measure the financial impact of sales promotions, discount strategies, and seasonal campaigns.
∎ Develop pricing and promotional frameworks to balance revenue growth with profitability.
∎ Ensure trade marketing investments align with business objectives and drive incremental sales.
∎ Provide data-driven insights to optimize sales strategy, product performance, and channel profitability.
∎ Use predictive analytics, Al-driven insights, and competitive benchmarking to enhance decision-making.
∎ Identify and mitigate risks in pricing, competition, and market demand fluctuations.
∎ Design and implement real-time performance dashboards integrating:Sales revenue vs. target achievementGross margin performance across channelsROl on promotions, offers, and marketing campaignsSales productivity by region and categoryCustomer acquisition cost (CAC) and lifetime value (LTV)
∎ Sales revenue vs. target achievement
∎ Gross margin performance across channels
∎ ROl on promotions, offers, and marketing campaigns
∎ Sales productivity by region and category
∎ Customer acquisition cost (CAC) and lifetime value (LTV)
∎ Standardize forecasting methodologies for better demand and inventory planning.
∎ A high-impact financial strategist with a deep understanding of sales performance, financial planning, and commercial optimization.
∎ A data-driven problem solver who thrives in a fast-paced, dynamic environment, using analytics to drive revenue growth.
∎ A business partner and influencer with the ability to collaborate across multiple functions, aligning financial insights with sales execution.
∎ Passionate about driving efficiency, improving profitability, and optimizing sales channels through strategic financial leadership.
∎ Strategic & Hands-On Leadership - You combine big-picture thinking with practical execution, ensuring alignment between financial goals and sales strategy.
∎ Collaborative & Influential - You build strong relationships across teams, acting as a trusted business partner to sales, finance, and leadership.
∎ Innovation & Digital Transformation - You leverage automation, Al, and digital tools to enhance financial planning and sales controlling.
∎ People-Centric & Growth-Focused - You mentor and develop high performing teams, fostering accountability and excellence.
∎ Resilient & Adaptable - You embrace change, market disruptions, and evolving sales models, ensuring ACI remains competitive.
∎ ACI is one of the leading conglomerates in Bangladesh. We are performing our business in diversified areas of Pharmaceuticals, Consumer Brands, Agribusinesses and Retail Chain with a mission to improve the quality of life of the people of Bangladesh.
∎ We are looking for a committed & performance driven candidate for the position in its Corporate Department:
∎ MAJOR JOB RESPONSIBILITIES
∎ 1. Define & Monitor Sales KPIs
∎ 2. Route-to-Market (RTM) & Channel Performance Analysis
∎ 3. Online vs. Store Sales Performance
∎ 4. Sales Mix & Demand Generation Strategy
∎ 5. Offers, Promotions & Trade Spend Optimization
∎ 6. Generate Insight-Driven, Actionable Recommendations
∎ 7. Develop & Implement Performance Management Dashboards
∎ WHO YOU ARE
∎ HOW YOU LEAD

Compensation & Other Benefits:
∎ Attractive compensation package.
∎ Performance based career path.
∎ WE OFFER
∎ Attractive compensation package.
∎ Performance based career path.

Employment Status: Full Time

Job Location: Dhaka (Tejgaon)

Company Information:
∎ ACI Limited
∎ ACI Centre, 245 Tejgaon Industrial Area, Dhaka-1208

Address::
∎ ACI Centre, 245 Tejgaon Industrial Area, Dhaka-1208

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 14 Mar 2025

Category: Marketing/Sales