Title: Head of Marketing
Company Name: Pinnacle Consultancy Group
Vacancy: 1
Age: At least 25 years
Job Location: Dhaka
Salary: Negotiable
Experience:
Google Analytics certification
Meta Blueprint certification
TikTok Academy / TikTok Ads certification
Job Title: Head of Marketing
Company: Pinnacle Consultancy Group
Vacancy: 1
Job Category: Marketing/Sales
Employment Status: Full-time
Workplace: Work at office
Job Location: Dhaka
Application Deadline: 25 October 2026
Job Context
For 23 years, Pinnacle Consultancy Group has helped students study abroad through Consultancy, Admission and Visa services across 15 destinations, with offices in Dhaka and London. We are looking for a Head of Marketing to lead our brand and digital presence. The role is accountable for lead generation, marketing reporting and management of the marketing team. It reports to the Managing Director and also oversees marketing for our London branch.
Job Responsibilities
Lead generation: plan and run paid, organic and offline campaigns on Facebook, Instagram, YouTube, TikTok, Google, LinkedIn and SEO, and own monthly qualified-lead targets by destination.
Lead management: track the lead funnel in the CRM, set lead-quality standards, and work with the counselling team to improve lead-to-file conversion.
Reporting: prepare weekly and monthly reports for management on leads, spend, cost per lead, conversion and channel ROI, with insights and next actions.
Management: manage the marketing team, budget, agencies and freelancers; set targets, assign work, review performance and develop team members.
Strategy and planning: build the annual and intake-wise marketing plan and budget, in line with destination priorities.
Brand: own Pinnacle’s brand identity, tone and visual standards across all channels.
TikTok: fully activate and grow Pinnacle’s TikTok channel.
Events: lead seminars, education fairs, assessment days and university-partner campaigns from concept to follow-up.
Content: direct content for social media, the website, video and student success stories, keeping admission and visa information accurate.
AI and tools: use AI and automation tools responsibly, with human review for accuracy.
Educational Requirements
Bachelor’s degree in Marketing, Business, Communications or a related field
MBA preferred
Experience Requirements
At least 3 years in digital marketing and branding
At least 1 year leading the marketing department of a company
Priority given to experience in a higher education consultancy’s marketing department
Additional Requirements
Proven performance-marketing results, with measurable lead or sales outcomes
Strong command of Meta and Google ad platforms, analytics, SEO and CRM
Excellent written and spoken English and Bangla
A portfolio of campaigns with results is required
Able to join at short notice (preferred)
Salary: Negotiable
Compensation & Other Benefits
Performance bonus
Two festival bonuses
Read Before Apply
Apply online through Bdjobs by 25 October 2026. Attach your CV and a portfolio link, or two campaign case summaries with results. Shortlisted candidates will be contacted from 26 October for an on-site assessment and interviews.