Head of Marketing

Job Description

Title: Head of Marketing

Company Name: Kry International

Vacancy: 1

Age: 30 to 45 years

Job Location: Dhaka (PanthaPath)

Salary: Negotiable

Experience:

• 4 to 6 years
• The applicants should have experience in the following business area(s): Retail Store, Electronic Equipment/Home Appliances, Mobile Accessories, Importer, Shop/Showroom, E-commerce Startup, Mobile Industry

• Master of Business Administration (MBA) in Degree in Marketing, Business Administration, Management or relevant discipline.

• 4 to 6 years
• The applicants should have experience in the following business area(s): Retail Store, Electronic Equipment/Home Appliances, Mobile Accessories, Importer, Shop/Showroom, E-commerce Startup, Mobile Industry

• Age 30 to 45 years

KRY International is one of Bangladesh's leading mobile phone and gadget retail brands. We are looking for a dynamic, experienced, and result-oriented Head of Marketing to lead our marketing department and drive sustainable business growth through strategic planning, branding, digital marketing, and innovative campaigns.

Job Responsibilities

• Develop and execute effective marketing strategies to increase sales, brand awareness, and customer engagement.

• Lead all digital marketing activities including Meta (Facebook & Instagram) Ads, Google Ads, SEO, YouTube, Email & SMS Marketing.

• Plan and execute promotional campaigns, seasonal offers, mega sales, and new product launches.

• Build and strengthen the KRY International brand across all online and offline platforms.

• Manage and lead the Marketing, Creative, Content, Social Media, and CRM teams to ensure high-quality execution.

• Conduct market research, competitor analysis, and customer behavior analysis to identify new business opportunities.

• Prepare and manage marketing budgets while monitoring campaign performance through KPIs, ROI, and ROAS.

• Work closely with Sales, Operations, Customer Service, and Management teams to achieve business goals.

• Develop customer acquisition, retention, and loyalty strategies to maximize customer lifetime value.

• Prepare weekly and monthly performance reports with actionable business insights.

• Ensure all marketing activities align with the company's vision, objectives, and brand guidelines.

Educational Requirements

• Bachelor's or Master's degree in Marketing, Business Administration (BBA/MBA), Management, or a related discipline.

• Professional certifications in Digital Marketing, Google Ads, Meta Ads, SEO, or Marketing Analytics will be considered an added advantage.

Experience Requirements

• Minimum 4–6 years of experience in Marketing, Digital Marketing, Brand Management, or Business Development.

• At least 2 years of experience in a managerial or leadership role will be preferred.

• Experience in the Mobile Phone, Consumer Electronics, Retail, Gadget, or E-commerce industry will be an advantage.

Additional Requirements

• Strong leadership, communication, presentation, and decision-making skills.

• Hands-on experience with Meta Business Suite, Google Ads, Google Analytics, SEO, CRM, and Marketing Automation tools.

• Strong analytical, strategic planning, and problem-solving abilities.

• Experience in budget management, campaign optimization, and performance reporting.

• Ability to work under pressure and manage multiple projects simultaneously.

• Proficiency in Microsoft Office (Excel, Word, PowerPoint).

Skills & Area of Expertise

Strategic Marketing, Brand Management, Digital Marketing, Social Media Marketing, Facebook Ads, Google Ads, SEO, SEM, Content Marketing, Campaign Management, Product Marketing, Retail Marketing, E-commerce Marketing, CRM, Customer Retention, Lead Generation, Market Research, Marketing Analytics, Google Analytics, Budget Management, KPI & ROI Analysis, Business Development, Team Leadership, Project Management, Communication Skills, Presentation Skills, Creative Thinking, Data Analysis, Microsoft Excel, Microsoft PowerPoint.