Head of Marketing & Digital Growth

Job Description

Title: Head of Marketing & Digital Growth

Company Name: JK Lifestyle Ltd

Vacancy: 1

Age: 35 to 45 years

Job Location: Dhaka (Aftabnagar)

Salary: Negotiable

Experience:

• 7 to 10 years
• The applicants should have experience in the following business area(s): Healthcare/Lifestyle product

• 7 to 10 years
• The applicants should have experience in the following business area(s): Healthcare/Lifestyle product

• Age 35 to 45 years
• Only Male

Educational Requirements:

Bachelor's or Master's degree in Marketing, Business Administration, or a related discipline.

Experience Requirements:

7–10 years of relevant experience in marketing, brand management, digital marketing, and campaign execution, preferably with leadership experience.

Required Skills and Competencies:

• Strategic marketing and brand management

• Digital advertising and performance marketing

• Lead generation and customer acquisition

• Marketing analytics and ROI optimization

• Content strategy and creative campaign development

• ATL/BTL marketing and event management

• Budget management and vendor negotiation

• Team leadership and cross-functional collaboration

• CRM, marketing automation, and AI-powered marketing tools

JK Lifestyle Limited and Its sister concerns Ultimate Organic Life Limited and Health Revolution Limited are seeking a strategic, creative, and results-driven marketing professional to lead the company's overall marketing, brand management, digital marketing, and promotional activities. The successful candidate will be responsible for strengthening brand equity, accelerating business growth, generating quality leads, expanding market presence, and maximizing marketing ROI through integrated online and offline marketing strategies.

Key Responsibilities:

• Develop and execute comprehensive marketing and brand strategies aligned with business objectives, revenue targets, and market expansion plans.

• Lead digital marketing and performance advertising campaigns across Facebook, Instagram, Meta Ads, Google Ads, YouTube, and other relevant platforms to drive brand awareness, lead generation, and customer acquisition.

• Plan and optimize integrated lead generation campaigns, monitor marketing KPIs, and improve conversion rates, customer acquisition costs, and advertising ROI.

• Establish and maintain brand guidelines, ensuring consistent brand identity, messaging, creative standards, and communication across all channels.

• Oversee social media management, content strategy, creative development, promotional campaigns, website content, basic SEO, and online reputation management.

• Plan and execute offline marketing initiatives, including outdoor branding, signage, printing, merchandising, ATL/BTL campaigns, exhibitions, product launches, corporate events, and brand activations.

• Conduct market research, competitor analysis, customer behavior studies, and field-level assessments to identify business opportunities and strengthen market positioning.

• Manage marketing budgets, advertising agencies, media partners, vendors, and production houses to ensure cost efficiency, quality, and timely execution.

• Collaborate with Sales, Customer Care, and other business functions to improve lead management, customer engagement, sales conversion, retention, and customer experience.

• Utilize CRM systems, marketing automation, AI-powered tools, and analytics dashboards to improve campaign effectiveness and operational efficiency.

• Lead and develop the marketing team, monitor performance, and present marketing reports, campaign ROI, budget utilization, and business growth insights to top management.

• Mobile bill
• Lunch Facilities: Full Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

• Employee discount on Product/Test/Restaurant