Head of Marketing Communication

Job Description

Title: Head of Marketing Communication

Company Name: Progoti Systems Ltd.

Vacancy: 01

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Master of Business Administration (MBA), Bachelor of Business Administration (BBA)

Experience Requirements:
∎ 5 to 8 year(s)
∎ The applicants should have experience in the following area(s): Brand Communication, Marketing, Public Relation

Job Context:
∎ Brand strategy development in line with commercial and company objectives for ensuring best ROI for the stakeholders
∎ Drive Brand Equity, Top of Mind Awareness and overall internal and external communication for the company
∎ Heading the media planning and buying wing for effective media presence
∎ Heading all online promotion unit, event activities and trade support for the company
∎ Head the Corporate Communications and PR wing for a smooth stakeholder relation maintaining

Job Responsibilities:
∎ Formulate and Strategize brand & its road map and align brand, and communication as per commercial, and company objective & strategy
∎ Planning, Budgeting and Execution of all major Brand communications
∎ Help in developing and implementing media strategies and plan in support of brand essence and campaign objectives and ensure efficient results in terms of GRP, SOV & CPRP
∎ Create and maintain good relationship with media houses to develop healthy professional relationship
∎ Help in planning, executing & controlling BTL marketing activations as per yearly marketing plan
∎ Organize stakeholder management, employee engagement and sponsorship events & activations
∎ Help in planning, implementing and managing engagement with news media and other relevant stakeholders
∎ Corporate communications, public Relations and media relations strategy development and activities with media houses and other external stakeholders
∎ Ensure positive coverage for the company and its offering to the society through press release, executive interview, editorials and story placement and also mitigating adverse publicity
∎ Develop yearly marketing budget and ensure proper utilization of the budget
∎ Ensure and Monitor all Bill Processing, Service ensuring, and vendor payment status and follow-up
∎ Act as the interface of marketing communication department for all internal and external stakeholders
∎ Finding innovative approach for process improvement and increase efficiency

Additional Requirements:
∎ Age at most 35 years
∎ Both males and females are allowed to apply
∎ Leadership, people and stakeholder management skills
∎ Willingness to manage big teams, agencies and vendors
∎ Strategy development and analytical skills and excellent presentation skills
∎ Must be confident enough to represent the company in front of large audience or in media
∎ Must be self-motivated and willingness to work beyond call of duty
∎ Ability to work in a team and cross functionally, and to work under pressure
∎ Competency in MS Office Suite

Salary: Negotiable

Compensation & Other Benefits:
∎ Mobile bill, Weekly 2 holidays
∎ Lunch Facilities: Full Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Pick and Drop Service

Application Deadline: August 13, 2019

Company Information:
∎ Progoti Systems Ltd.
∎ Address : Khawaja Palace, 4F, 76/B, Road 11, Banani, Dhaka 1213
∎ Web : www.surecash.net
∎ Business : SureCash is a leading fintech company in Bangladesh. Since launching its services in 2014, SureCash has created an open payment network in partnership with 5 banks, 1000+ payment partners and more than 165,000 retailers in Bangladesh. It has developed its own proprietary technology and software development team that enables it to customize its solutions for payment partners. Customers can make and receive payments from government or businesses, pay school and college fees, pay utility bills, make ecommerce transactions, and make person-to-person (P2P) transfers.

Category: Marketing/Sales

Source: bdjobs.com

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