Head of Marketing
Job Description
Title: Head of Marketing
Company Name: A Renowned Business Conglomerate
Vacancy: 01
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ BSc or MSc in Marketing or relevant field
Job Context:
∎ Head of Marketing will lead all the marketing activities from ATL, BTL, Trade Promotions, social media and digital campaigns, to advertising and creative projects.
∎ Head of Marketing responsibilities include developing plans to help establish the brand, creating demand, managing allocated budget with high ROI activities. They will need to allocate resources to different projects and setting short-term and long-term department goals. Ensuring benchmarking with closest competitors and creating value for the company through the proper channel development and marketing activities. The candidate should be a skilled marketing strategist, able to inspire their team members and to manage several campaigns.
∎ Ultimately, the candidate will run the company`s Marketing Department in ways that promote higher profitability and competitiveness for achieving all ATL, BTL, Digital, Media, Promotions, & Activation required to support the achievement of company`s annual business target.
Job Responsibilities:
∎ Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
∎ Prepare and manage monthly, quarterly and annual budgets for the Marketing department
∎ Set, monitor and report on team goals
∎ Design branding, positioning and pricing strategies
∎ Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
∎ Analyze consumer behavior and determine customer personas
∎ Identify opportunities to reach new market segments and expand market share
∎ Prepare and execute necessary trade marketing, promotions, offers and engagement activities to ensure product sales.
∎ Monitor competition (acquisitions, pricing changes and new products and features)
∎ Coordinate sales and marketing efforts to boost brand awareness
∎ Participate in the quarterly and annual planning of company objectives
∎ Oversee product requirements through facilitating the S&OP simulations and ensuring product availability to prevent any product shortage.
Additional Requirements:
∎ Work experience as Head of Marketing or VP Marketing, preferably within FMCG industry
∎ Experience running successful marketing campaigns
∎ Solid knowledge of web analytics and Google AdWords
∎ Experience with CRM software
∎ Leadership skills with the ability to set and prioritize goals
∎ Analytical mind
Salary: Negotiable
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 11 Sep 2021
Company Information:
∎ 2 Sep 2021
∎ A Renowned Business Conglomerate
Category: Marketing/Sales
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