Head of Digital Marketing.

Job Description

Title: Head of Digital Marketing.

Company Name: Leatherina Pvt Ltd

Vacancy: 1

Age: 30 to 45 years

Job Location: Dhaka

Salary: Tk. 50000 - 60000 (Monthly)

Experience:

• At least 5 years
• The applicants should have experience in the following business area(s): Retail Store, Direct Selling/Marketing Service Company, Handicraft, Boutique/ Fashion, E-commerce, Online Retail Startup

• Bachelor/Honors

• At least 5 years
• The applicants should have experience in the following business area(s): Retail Store, Direct Selling/Marketing Service Company, Handicraft, Boutique/ Fashion, E-commerce, Online Retail Startup

• Age 30 to 45 years

Gootipa (brand concern of Leatherina), a rising Bangladeshi fashion label specializing in premium genuine leather bags, is looking for a hands-on Marketing Head to drive our digital growth as we expand across Bangladesh.

This role sits at the intersection of strategy and execution. You'll set the marketing direction, lead a content team creating high-quality fashion content, and own measurable, data-driven results across our website, showroom, and social channels.

Key Responsibilities

• Develop and execute the overall marketing strategy across digital, showroom, and offline channels

• Lead and mentor a content team producing high-quality fashion photography, video, and copy

• Own performance marketing across social media, website, and paid channels, with clear KPIs for growth, engagement, and sales

• Manage marketing budgets and report on ROI to leadership

• Build and maintain Gootipa's brand identity, ensuring consistency across all touchpoints

• Plan and execute product launches, seasonal campaigns, and showroom activations

• Collaborate with sales and operations teams to align marketing efforts with business goals

• Track and analyze performance data to continuously refine strategy
  
  Requirements

  • 4+ years of experience in marketing, with at least 1–2 years in a leadership role

  • Proven track record of driving measurable growth through digital channels (social media, SEO, paid ads, e-commerce)

  • Strong understanding of the fashion/lifestyle industry, locally and globally.

  • Experience managing and mentoring content or creative teams

  • Data-driven mindset with hands-on experience in analytics tools (Google Analytics, Meta Business Suite, etc.)

  • Excellent communication skills in both Bangla and English

  • A genuine passion for fashion, craftsmanship, and brand-building

• Mobile bill,Performance bonus
• Salary Review: Yearly
• Festival Bonus: 2