Head of Brand

Job Description

Title: Head of Brand

Company Name: MJL Bangladesh PLC

Vacancy: 01

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ MBA or equivalent majoring in Marketing from any reputed public or private University.

Experience Requirements:
∎ At least 12 year(s)

Job Context:
∎ MJL Bangladesh PLC. is a publicly listed company in the downstream petroleum sector of Bangladesh engaged in blending, importing, marketing, and distributing Mobil brand lubricants of ExxonMobil. We are looking for ambitious, proactive, self-motivated, and experienced professionals for the Brand Department.
∎ Job Grade: Manager

Job Responsibilities:
∎ Formulate brand strategies for Mobil/Omera Lubricant as per ExxonMobil brand guidelines which will help the company to achieve its goals and objectives aligning with the mission & vision of the company
∎ Plan, budget, and produce communication materials for the brand/s as per the brand guideline
∎ Manage and execute strategic events for Mobil & Omera Lubricants develop and follow BTL Strategies, and give communications support to the Field Marketing Department
∎ Supervise the digital media wing and ensure communications materials on a regular basis, develop apps and campaigns for the brand/s. Manage the website and App
∎ Maintain relationships with the news media and ensure news, interviews, stories, and articles for the brand with the help of external PR agencies. Keep good relationships with ExxonMobil representatives and communicate with them the new communication & campaign updates regularly
∎ Ensure the most efficient and competitive media buying, relevant media planning, SOV>SOE, and outdoor media coverage in key strategic locations of the country
∎ Organize & supervise the management of creative advertising agencies, BTL agencies (if applicable), digital media agencies, PR agencies, media buying & planning agencies, and other different service vendors
∎ Plan different brand & market communications activities of Mobil & Omera Lubricants
∎ Administer the best-negotiated price for the procurements as well as ensure good quality products and services. Supervise a compliant process for all kinds of procurements
∎ Find, evaluate, and execute sponsorship/CSR/partnership/cross-promotional activities with different organizations, brands, or concerns which will give good mileage to the brand/s

Additional Requirements:
∎ At least 12 years (s) of working experience, where 3 years of working experience in a managerial role
∎ Proven working experience in Brand & Market Communication in a managerial role.
∎ Outstanding written and verbal communication skills in English & Bangla
∎ Ability to think strategically, work well in a team, and possess strong analytical skills and branding technical expertise.
∎ Comprehensive knowledge of customer relationship management and market dynamics
∎ Prerequisite qualifications will be relaxed for truly deserving candidates

Salary: Negotiable

Compensation & Other Benefits:
∎ As per company policy

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 23 Aug 2023

Company Information:
∎ 8 Aug 2023
∎ MJL Bangladesh PLC
∎ Business : MJL Bangladesh Limited (MJLBL) is a joint venture company in the downstream energy sector of Bangladesh engaged in blending, importing and distributing of Mobil brand lubricants of ExxonMobil.

Category: Marketing/Sales

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