Head of Brand & Creative, Paper Business

Job Description

Title: Head of Brand & Creative, Paper Business

Company Name: Jamuna Paper Mills Limited

Vacancy: 1

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 10 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Manufacturing (Light Engineering and Heavy Industry), Group of Companies, Paper

• Master of Business Administration (MBA) in Marketing
• Bachelor of Business Administration (BBA) in Marketing

• At least 10 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Manufacturing (Light Engineering and Heavy Industry), Group of Companies, Paper

Job Responsibilities:

Brand Strategy & Management:

•Develop and own the overall brand strategy, brand identity, and brand guidelines for Jamuna Paper Business and its product portfolio.

•Conduct in-depth market research and brand audits to understand consumer perceptions, market trends, and competitive landscape.

•Define the brand's unique value proposition, target audience, and key messaging.

•Monitor brand health and performance metrics (e.g., brand awareness, brand loyalty, brand equity) and develop strategies to improve them.

Creative Direction & Execution:

•Lead the creative team in developing high-impact campaigns and marketing materials across all channels (digital, print, OOH, BTL, etc.).

•Oversee the conceptualization, design, and production of all creative assets, including product packaging, advertising, social media content, and corporate presentations.

•Ensure all creative output is on-brand, consistent, and of the highest quality.

•Manage relationships with external creative agencies, production houses, and freelancers.

Marketing & Communications:

•Collaborate with the sales and product teams to create compelling product launch campaigns and promotional materials.

•Plan and execute a cohesive communications strategy, managing the brand's presence on digital platforms, social media, and traditional media.

•Act as the brand's guardian, ensuring all internal and external communications reflect the brand's voice and values.

•Oversee public relations and corporate communications to enhance the company's reputation.

Team Leadership & Development:

•Build, mentor, and manage a team of brand managers, graphic designers, content creators, and other creative professionals.

•Foster a culture of creativity, innovation, and collaboration within the team.

•Set performance goals, conduct regular performance reviews, and provide opportunities for professional growth.

Budget Management & Reporting:

•Manage the brand and creative budget effectively, ensuring optimal allocation of resources to achieve strategic objectives.

•Prepare and present detailed reports on brand performance, campaign effectiveness, and ROI to the senior leadership team.

Skills & Expertise:

•Creative & Strategic Acumen: A unique blend of creative vision and strategic thinking. Ability to turn insights into actionable brand strategies and compelling creative concepts.

•Leadership: Proven ability to lead, inspire, and manage a diverse creative and brand team.

•Communication: Excellent verbal, written, and visual communication skills. Ability to articulate a creative vision clearly to both internal and external stakeholders.

•Problem-Solving: Strong analytical skills and a data-driven approach to brand management.

•Project Management: Exceptional organizational skills with the ability to manage multiple projects and deadlines simultaneously.

•Industry Knowledge: Deep understanding of branding principles, market trends, and the creative landscape in Bangladesh.

•Technical Proficiency: Proficiency in creative software (e.g., Adobe Creative Suite) and experience with various marketing and analytics tools.

Soft Skills:

•Excellent written and verbal communication skills.

•Strong negotiation and problem-solving abilities.

•High attention to detail and organizational skills.

•Ability to work under pressure and manage multiple tasks simultaneously.

•Team player with a proactive and result-oriented attitude.

Additional Requirements:

•Minimum of 10-15 years of progressive experience in brand management, marketing, or a creative leadership role.

•Excellent communication, negotiation, and problem-solving skills.

•Highly organized with a strong attention to detail.

•Must be willing to undertake frequent travel to meet clients, attend trade shows, and explore new markets.

•Proven track record of successfully developing and launching brands or rebranding initiatives.

•Experience in the FMCG, manufacturing, or paper/packaging industry is highly desirable.