Head Marketing (Skechers)
Job Description
Title: Head Marketing (Skechers)
Company Name: Karnaphuli Group
Vacancy: 1
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ MBA or Equivalent in Marketing from any recognized and reputed university.
Experience Requirements:
∎ 8 to 10 year(s)
Job Context:
∎ Skechers USA, Inc. is an American lifestyle and performance footwear company. Headquartered in Manhattan Beach, California, the brand was founded in 1992. Now the third largest athletic footwear brand in the United States, Skechers earned more than $4.64 billion in revenues during the 2018 fiscal year.
∎ MAIN PURPOSE:
∎ Achieve the profitability target as per business Plan.
∎ Deliver a High Impact Retail Marketing Campaign to generate walk-ins.
∎ Deliver a high impact PR Campaign to compliment advertising.
∎ Cost & Budget Reporting.
Job Responsibilities:
∎ CORE ACCOUNTABILITIES:
∎ Looking after the Marketing activities at all three Sales Channels (Retail / Wholesale /
∎ Online)
∎ Overall Cost & Budget Reporting.
∎ Measure and Report efficiency of Promotions and Campaigns
∎ Competition Analysis.
∎ Formulate & Implementation of goals to external agencies.
∎ Analyze the Market trend to compete in the Market.
∎ Analyze the impact of Marketing to Sales.
∎ Review own performance regularly using the agreed KPI and competency frameworks.
∎ Manage together with the Sales team / Buying & Merchandising Team for Highlighting / Marketing the right product at right place.
∎ KEY OUTPUTS/RESULTS:
∎ Brand Equity.
∎ Impact of Store Sales
∎ Costing within Budget
∎ Effective Promotions and Campaigns
Additional Requirements:
∎ The candidate must be smart, dedicated and well organized, proactive with sense of priority in completing the tasks assigned.
∎ Excellent interpersonal skill, communication ability, energetic and confident.
∎ Good command over spoken and written English.
∎ Good communication, drafting and reporting skills.
∎ Good command in Computer operating, especially MS word, Excel, Power point, office outlook & Internet.
Salary: Negotiable
Compensation & Other Benefits:
∎ Mobile bill, Tour allowance, Provident fund, Weekly 2 holidays, Insurance
Application Deadline: June 25, 2019
Company Information:
∎ Karnaphuli Group
∎ Address : 26/1, HR Bhaban, Kakrail, Dhaka-1000
∎ Web : www.karnaphuli.com
∎ Business : Established in 1954 and named after a river on whose banks the port city of Chittagong stands, Karnaphuli has with the ebb and flow of the past 64 years evolved and grown into a business house of diversified subsidiaries and activities.
Its growth has been characterized by a single minded and dedicated pursuit of excellence and a professional urge to be the market leader in everything it is involved and engaged in.
Helping to realize the above are independently managed companies manned by a pool of enterprising and progressive managers and executives, backed by strong finances, substantial resources and all the expertise, experience and knowledge you would expect from a business house that has been in existence for the almost six decades.
Not surprisingly perhaps, Karnaphuli holds the unique distinction of being the first company in Bangladesh to achieve ISO 9002 Certification.
Category: Marketing/Sales
Source: bdjobs.com
Deadline Expired on 25th Jun 2019
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