Job Description
Title: Global Marketing Manager
Company Name: Sea Pearl Beach Resort & Spa Ltd.
Vacancy: 01
Age: 35 to 45 years
Location: Cox's Bazar (Cox's Bazar Sadar)
Salary: Tk. 100000 - 150000 (Monthly)
Experience:
∎ 5 to 9 years
∎ The applicants should have experience in the following business area(s):Hotel, Resort
Published: 23 Nov 2024
Education:
∎ Bachelor of Business Administration (BBA) in Marketing
Requirements:
Additional Requirements:
∎ Age 35 to 45 years
Responsibilities & Context:
∎ Develop and implement a comprehensive global marketing strategy aligned with the resort's vision and revenue goals.
∎ Analyze international market trends and consumer insights to identify growth opportunities.
∎ Collaborate with leadership to set key performance indicators (KPIs) and measure campaign success.
∎ Ensure consistency in brand messaging and identity across all channels and markets.
∎ Curate compelling stories and experiences that align with the luxury positioning of the resort.
∎ Develop partnerships with influencers, luxury brands, and global travel agents to enhance brand reputation.
∎ Oversee the development and optimization of the resort's website, ensuring it appeals to a global audience.
∎ Manage paid advertising campaigns, SEO, SEM, and content marketing strategies to drive online bookings.
∎ Monitor and engage with audiences on social media platforms, utilizing analytics to guide decisions.
∎ Design and execute exclusive events to showcase the resort to key markets and target demographics.
∎ Establish and maintain relationships with travel publications, bloggers, and luxury travel networks.
∎ Represent the resort at international travel fairs, expos, and networking events.
∎ Lead multi-channel marketing campaigns across digital, print, and outdoor media in key international markets.
∎ Oversee creative development, including advertisements, brochures, videos, and other promotional materials.
∎ Coordinate with cross-functional teams, including sales, PR, and operations, to ensure alignment.
∎ Analyze the performance of marketing initiatives using tools like Google Analytics, CRM systems, and campaign metrics.
∎ Prepare monthly and quarterly reports showcasing ROI, insights, and recommendations for improvement.
∎ Continuously optimize campaigns based on data-driven insights.
∎ Key Responsibilities:
∎ Strategic Marketing Planning:
∎ Develop and implement a comprehensive global marketing strategy aligned with the resort's vision and revenue goals.
∎ Analyze international market trends and consumer insights to identify growth opportunities.
∎ Collaborate with leadership to set key performance indicators (KPIs) and measure campaign success.
∎ Brand Management:
∎ Ensure consistency in brand messaging and identity across all channels and markets.
∎ Curate compelling stories and experiences that align with the luxury positioning of the resort.
∎ Develop partnerships with influencers, luxury brands, and global travel agents to enhance brand reputation.
∎ Digital Marketing and Online Presence:
∎ Oversee the development and optimization of the resort's website, ensuring it appeals to a global audience.
∎ Manage paid advertising campaigns, SEO, SEM, and content marketing strategies to drive online bookings.
∎ Monitor and engage with audiences on social media platforms, utilizing analytics to guide decisions.
∎ Event Marketing and Collaborations:
∎ Design and execute exclusive events to showcase the resort to key markets and target demographics.
∎ Establish and maintain relationships with travel publications, bloggers, and luxury travel networks.
∎ Represent the resort at international travel fairs, expos, and networking events.
∎ Campaign Management and Execution:
∎ Lead multi-channel marketing campaigns across digital, print, and outdoor media in key international markets.
∎ Oversee creative development, including advertisements, brochures, videos, and other promotional materials.
∎ Coordinate with cross-functional teams, including sales, PR, and operations, to ensure alignment.
∎ Analytics and Reporting:
∎ Analyze the performance of marketing initiatives using tools like Google Analytics, CRM systems, and campaign metrics.
∎ Prepare monthly and quarterly reports showcasing ROI, insights, and recommendations for improvement.
∎ Continuously optimize campaigns based on data-driven insights.
Skills & Expertise:
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Cox's Bazar (Cox's Bazar Sadar)
Job Highlights:
Company Information:
∎ Sea Pearl Beach Resort & Spa Ltd.
∎ Advance Noorani Tower, Level-13, 01 Mohakhali CA, Bir Uttam A K Khandakar Sarak, Dhaka-1212.
∎ Sea Pearl Beach Resort & Spa is a First International Branded 5 Star Beach Resort in Cox`s Bazar, Bangladesh, featuring 493 rooms & suites, 09 Food & Beverage out lets, 10000 sft meeting & event space.
Address::
∎ Advance Noorani Tower, Level-13, 01 Mohakhali CA, Bir Uttam A K Khandakar Sarak, Dhaka-1212.
∎ Sea Pearl Beach Resort & Spa is a First International Branded 5 Star Beach Resort in Cox`s Bazar, Bangladesh, featuring 493 rooms & suites, 09 Food & Beverage out lets, 10000 sft meeting & event space.
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 23 Dec 2024
Category: Hospitality/ Travel/ Tourism
