Field Marketing Executive
Job Description
Title: Field Marketing Executive
Company Name: Japan Tobacco International
Vacancy: Not specific
Job Location: Anywhere in Bangladesh
Employment Status: Full-time
Educational Requirements:
∎ Bachelor of Business Administration (BBA) in Marketing
Experience Requirements:
∎ 1 to 3 year(s)
∎ The applicants should have experience in the following area(s):
Field Marketing, Territory sales, Trade Marketing
∎ The applicants should have experience in the following business area(s):
Beverage, Food (Packaged), Food (Packaged)/Beverage
Job Responsibilities:
∎ Achieve Key Business Objectives: Work in close collaboration with the Field Marketing team (Consumer Planning and Activation team), and Sales Operations to ensure alignment and integration of activities which should result in the achievement of the mutually agreed objectives (e.g., volume, profit, market share, availability, visibility, awareness, and other similar KPIs) for the covered area.
∎ Drive Winning Behavior & Culture: Drive a winning team culture by prioritizing training and development of Field Marketing Executives to be best-in-class for field marketing team in Bangladesh. He/She shall infuse the team with infectious passion in visualizing, identifying, connecting and winning the consumer and drive true consumer centricity in the market for the covered area.
∎ Adult Smoker Engagement: Consult, identify and confirm with Field Marketing team members (Consumer Planning and Activation) the adult smoker profiles of each brand. Develops a framework for the Territory on how to identify and win the adult smoker at different touch points of the trade or places of interest. Consolidates a rolled-up number of adult smoker targets for the area and ensures alignment and achievement of the agreed objectives (awareness, recruitment, retention, volume, market share and similar KPIs).
∎ Channel Segmentation & Prioritization: Review & classify outlets according to its channel segmentation and its role. Able to support Field Marketing team in the communication and activation of these channels. Align and work with sales operations in endorsing channel activations revolving around the target consumer & ensure optimum allocation of resources that support the agreed field marketing strategies.
∎ Territorial Assessment & Planning - Area: He/She analyzes market trends and dynamics and capitalize on growth trends relevant to the area benchmarked with growth of the market and other regions/areas. Utilize available data such as Nielsen audit data, brand tracker, sales volume, consumer insights and the like, to arrive at different market opportunities. These data should then be translated to an annual plan, dissected into quarterly, monthly, weekly & daily plan, cascaded to the Regional Field Marketing team to be applied in their area/territory.
∎ Program Development & Deployment: He/She evaluates and endorse the programs by the Field Marketing Executives. Ensures alignment of the program with brand and sales objectives. Compiles rolled-up area-wise program reviews and uses it as an input to further refine future programs.
∎ Budget & Resource Management: Reviews and endorses identified consumer programs for the area/territory as proposed by the Field Marketing Executive. The manager needs to reconcile all expenses, and project expenses for next 6 months. Collates all closure reports from the Field Marketing Executives and reviews the achievements versus the objectives of the programs.
∎ Regulatory & Internal Compliance: Ensure all consumer and trade engagement activities are executed in line with JTI Marketing Codes and adhere with national & local legislations (Tobacco Control Act of Bangladesh)
Salary: Negotiable
Compensation & Other Benefits:
∎ T/A, Provident fund, Insurance, Gratuity
∎ Festival Bonus: 2
Application Deadline: February 15, 2020
Company Information:
∎ Japan Tobacco International
∎ Address : Akij House, 198, Bir Uttam Mir Shawkat Sarak, (Gulshan Link Road), Tejgaon
∎ Business :
JTI is a leading international tobacco company with operations in more than 120 countries. We’re the global owner of world-renowned brands such as Winston, the number two cigarette brand in the world, and Camel (outside the US). Our global brands also include Mevius, LD and Natural American Spirit, and we manufacture the internationally recognized Logic e-cigarette brand and Ploom Tech, a major brand in the heated tobacco category.
Headquartered in Geneva, Switzerland, we employ over 40’000 people across the globe. We were recently awarded Global Top Employer for the fourth consecutive year with regional Top Employer Certification in Europe #1, Asia #1, North America #1, Africa #2 and Middle East #3. This is recognition of our outstanding talent strategy, energizing culture and commitment to learning and development.
We are a member of the Japan Tobacco Group of Companies. For more information visit www.jti.com.
Category: Marketing/Sales
Source: bdjobs.com
Deadline Expired on 15th Feb 2020
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