Executive/ Sr. Executive, Digital Marketing & Branding (Oriental Group)

Job Description

Title: Executive/ Sr. Executive, Digital Marketing & Branding (Oriental Group)

Company Name: Oriental Group

Vacancy: --

Age: 20 to 45 years

Location: Dhaka

Salary: Negotiable

Experience:
∎ At least 2 years

Published: 21 May 2024

Education:
∎ BBA/ MBA in Marketing or Branding from reputed public or private University. Post Graduation diploma in Branding or Digital Marketing is highly preferable.

Requirements:

Additional Requirements:
∎ Age 20 to 45 years
∎ The applicants should have experience in the Advertising Agency.
∎ Demonstrable experience leading and managing marketing database, email, social media and/or display advertising campaigns.
∎ Ability to move outside of Dhaka for Campaign and tour purpose.
∎ Able to quickly understand both the management and company needs and able to adjust priorities in accordance with the management and team needs.
∎ Up-to-date with latest trends and marketing best practices.
∎ Excellent knowledge on English & MS Office.
∎ The applicants should have experience in the Advertising Agency.
∎ Demonstrable experience leading and managing marketing database, email, social media and/or display advertising campaigns.
∎ Ability to move outside of Dhaka for Campaign and tour purpose.
∎ Able to quickly understand both the management and company needs and able to adjust priorities in accordance with the management and team needs.
∎ Up-to-date with latest trends and marketing best practices.
∎ Excellent knowledge on English & MS Office.

Responsibilities & Context:
∎ Developing plans for branding and oversees advertising and promotion activities including print & digital platforms.
∎ Work collaboratively with the sales and other related team to increase the growth of company.
∎ The candidate should be responsible for planning, implementing, managing and monitoring company's Social Media strategy in order to increase brand awareness, improve Marketing efforts for increase in Sales.
∎ Develop and monitor campaign budgets and collaborate with Accounts/finance staff to set and stay within budget. Prepare Marketing, Promotion & Branding plan, strategy & budget.
∎ Engage the marketing team to brainstorm new and innovative growth strategies.
∎ Organize meetings/campaigns with agencies and stakeholders. Promotional plan prepare and execute.
∎ Conduct competitive strategic analysis, consumer segmentation, and consumer insight development.
∎ Be well-informed about market developments, competitor's activities and provide feedback to the management.
∎ Any other responsibilities assigned by the management.
∎ Context:
∎ Oriental group commenced modestly in 1982 in Real Estate business and with prudent entrepreneurship. At present, the group has several number of concerns owned private limited companies and entrepreneurs with a substantial turnover.
∎ Oriental Group is looking for a young, energetic, target oriented, self motivated and proactive professional who has proven experiences and skills for the position of Executive/ Sr. Executive, Digital Marketing & Branding Department to promote company's products & brands (Doors, Board, Timber Tube, Flats, Commercial Space, Lands, Interior Design, Lift, Generator and Compressor) and find out innovative & cost-effective ways to reach our target customers.

∎ Job Responsibilities:
∎ Developing plans for branding and oversees advertising and promotion activities including print & digital platforms.
∎ Work collaboratively with the sales and other related team to increase the growth of company.
∎ The candidate should be responsible for planning, implementing, managing and monitoring company's Social Media strategy in order to increase brand awareness, improve Marketing efforts for increase in Sales.
∎ Develop and monitor campaign budgets and collaborate with Accounts/finance staff to set and stay within budget. Prepare Marketing, Promotion & Branding plan, strategy & budget.
∎ Engage the marketing team to brainstorm new and innovative growth strategies.
∎ Organize meetings/campaigns with agencies and stakeholders. Promotional plan prepare and execute.
∎ Conduct competitive strategic analysis, consumer segmentation, and consumer insight development.
∎ Be well-informed about market developments, competitor's activities and provide feedback to the management.
∎ Any other responsibilities assigned by the management.

Compensation & Other Benefits:
∎ T/A, Mobile bill, Tour allowance
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2

Employment Status: Full Time

Job Location: Dhaka

Read Before Apply: Candidates can also apply through mail to [email protected] with appropriate subject line. Candidates are suggested to write position name, subject name and both present and expected salary in the subject line.

Company Information:
∎ Oriental Group

Application Deadline: 20 Jun 2024

Category: Marketing/Sales

Interested By University

University Percentage (%)
9.30%
North South University 6.55%
National University 5.92%
University of Dhaka 4.65%
East West University 2.75%
Daffodil International University 2.54%
American International University-Bangladesh 2.33%
Bangladesh University of Professionals 2.11%
Jahangirnagar University 2.11%
Jagannath University 1.90%

Interested By Age Range

Age Range Percentage (%)
20-30 59.62%
31-35 24.31%
36-40 3.81%
40+ 0.63%

Interested By Salary Range

Salary Range Percentage (%)
0-20K 6.36%
20K-30K 22.46%
30K-40K 32.84%
40K-50K 21.19%
50K+ 17.16%

Interested By Experience Range

Experience Range Percentage (%)
0 years (Freshers) 13.53%
0.1 - 1 years 3.17%
1.1 - 3 years 30.66%
3.1 - 5 years 23.47%
5+ years 29.18%

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