Executive-Marketing (Infant Food Products)

Job Description

Title: Executive-Marketing (Infant Food Products)

Company Name: Karnaphuli Group

Vacancy: 1

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ MBA in Marketing

Experience Requirements:
∎ At most 2 year(s)
∎ The applicants should have experience in the following area(s): Digital Marketing
∎ The applicants should have experience in the following business area(s): Food (Packaged)

Job Responsibilities:
∎ Implementing current strategies to build a lasting digital connection with consumers.
∎ Plan and monitor the ongoing company presence on social media (e.g. Instagram, YouTube, Facebook, Twitter, LinkedIn and etc.)
∎ Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
∎ Be actively involved in SEO efforts (keyword, image optimization etc.)
∎ Prepare online newsletters and promotional emails and organize their distribution through various channels
∎ Provide creative ideas for content marketing and update website
∎ Collaborate with designers to improve user experience
∎ Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
∎ Acquire insight in online marketing trends and keep strategies up-to-date
∎ Maintain partnerships with media agencies and vendors
∎ Planning and launching both online and physical in store campaigns.
∎ Planning and launching field activations.
∎ Creating unique marketing images / advertisements for digital marketing
∎ Assessing / evaluating effectiveness of strategies
∎ Have an exceptional grasp on digital marketing and e-commerce strategies
∎ Be able to leverage technology to drive productivity and ensure cost efficiencies across supply chain
∎ Analyze and compile data from relevant sources for product pricing and market positioning

Additional Requirements:
∎ Age at most 35 years
∎ Excellent communication skills both written/spoken in English, high ability to influence.
∎ Highly analytical and problem solving ability.
∎ Ability to work under pressure, independently and in a team.
∎ Customer Service Oriented.
∎ Proactive, initiative and creative and highly result oriented.
∎ Advance knowledge of computer applications – fluent in Microsoft Office: power point/excel/word.

Salary: Tk. 20000 - 30000 (Monthly)

Compensation & Other Benefits:
∎ Mobile bill, Tour allowance, Provident fund, Weekly 2 holidays, Insurance

Application Deadline: 28 Feb 2021

Company Information:
∎ 10 Feb 2021
∎ Karnaphuli Group
∎ Address : 26/1, HR Bhaban, Kakrail, Dhaka-1000
∎ Web : www.karnaphuli.com
∎ Business : Established in 1954 and named after a river on whose banks the port city of Chittagong stands, Karnaphuli has with the ebb and flow of the past 65 years evolved and grown into a business house of diversified subsidiaries and activities.
Its growth has been characterized by a single minded and dedicated pursuit of excellence and a professional urge to be the market leader in everything it is involved and engaged in.
Helping to realize the above are independently managed companies manned by a pool of enterprising and progressive managers and executives, backed by strong finances, substantial resources and all the expertise, experience and knowledge you would expect from a business house that has been in existence for the almost six decades.
Not surprisingly perhaps, Karnaphuli holds the unique distinction of being the first company in Bangladesh to achieve ISO 9002 Certification.

Category: Marketing/Sales