Executive, Brand

Job Description

Title: Executive, Brand

Company Name: Quasem Industries PLC

Vacancy: 1

Age: At most 35 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 3 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Manufacturing (Light Engineering and Heavy Industry), Group of Companies

BBA/MBA in Marketing from a reputed public/private university.

• At least 3 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Manufacturing (Light Engineering and Heavy Industry), Group of Companies

• Age At most 35 years

Strong understanding of brand and campaign management.

Practical knowledge of ATL/BTL/Digital execution.

Strong MS Office skills with good reporting ability.

Excellent communication, negotiation and teamwork skills.

Strong project-management and coordination abilities.

Proactive, detail-oriented and willing to travel or work beyond regular hours during campaigns and events

Job Summary:

Quasem Industries Plc is seeking a dynamic and motivated Executive, Brand who is passionate about brand execution, market impact, and growing into a strong FMCG brand leader. He has to support sales, promotion, and marketing activities for our online and offline brand communications. This role also includes managing promotional campaigns, working with other departments (sales, Finance, factories) closely and increasing brand visibility through innovative strategies.

Responsibilities:

Coordinate ATL, BTL, digital, retail visibility and trade-support activities.

Work closely with sales and trade teams to ensure strong market activation

-Coordinate with creative and media agencies on briefs, materials, and timelines

Prepare campaign briefs, budgets, timelines and execution plans and follow up with agencies/vendors.

Liaise with advertising agencies, printing vendors, and media houses to ensure timely and cost-effective delivery of marketing materials.

Manage campaign assets, content calendars and brand documentation.

Coordinate outdoor branding, events and activations while ensuring brand guideline compliance.

Coordinate photoshoots, food photography, video content and promotional productions

Assist in developing promotional materials including POSM, menu boards, banners, flyers and digital creatives

Support product launches, TVC/OVC, video production and flagship campaigns.

Execute fairs, retailer/electrician meets, community events, showroom launches and field activations.

Monitor campaign performance, competitor activities and prepare regular reports.

Coordinate market research, consumer surveys and campaign evaluations.

Conduct field visits and handle urgent brand assignments as required.

• Provident fund,Gratuity
• Salary Review: Yearly
• Festival Bonus: 2

As Per Company Policy