Executive (ATL/BTL Communication)

Job Description

Title: Executive (ATL/BTL Communication)

Company Name: Bashundhara Group

Vacancy: 01

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ • BBA / MBA in Marketing from reputed university.

Experience Requirements:
∎ 3 to 6 year(s)
∎ The applicants should have experience in the following area(s): Business Development, Corporate Sales and Marketing
∎ The applicants should have experience in the following business area(s): Amusement Park

Job Context:
∎ If you`re looking for a role where you can continue to make an impression, take the next step at Bashundhara Group where your contributions will always be valued. We are currently seeking an ambitious individual to join this team in the role of Executive (ATL/BTL Communication) for Toggi Fun World.
∎ Toggi Fun World is the largest Amusement & VR Theme park in Dhaka, Bangladesh and Vertically largest in South East Asia. It is the first VR Park of the country as well, where, we have huge array of Games & Rides collection.
∎ Virtual reality is on the rage, and we are the pioneer in the country while many theme parks are either incorporating a VR component into existing rides or adding new VR rides to their parks.
∎ TFW is offering entertainment for kids, children, teenagers and adults within a single premises. The main attraction for the theme parks is its wide array of Games & Rides collection and pollution free, safe and friendly environment.

Job Responsibilities:
∎ Identify strategic business opportunities and drive creative process working with agencies and other stakeholders to meet company objectives.
∎ Collaborate and develop strong relationships with local and international strategic solution partners to deliver compelling value for customers and company.
∎ Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle specially in ATL & BTL.
∎ Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
∎ Plan and manage contents and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide additional sales support
∎ Assemble customer insights, trends to increase customer conversions, and generate more qualified leads.
∎ Identify efficacy of current marketing initiatives with tracking and analysis, and optimize accordingly
∎ Create, maintain, and conduct analytics reporting across multiple platforms, marketing best practices within/outside TFW to build successful strategies and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
∎ Support Sales and other company led initiatives to deliver business results
∎ Develop strong relationships and build credibility amongst peers and across the enterprise
∎ Develop creative briefs and guide creative agencies to meet objectives for ATL-BTL advertising and public-facing communications.
∎ Manage off and online contents and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
∎ Ensure legal and compliance of the planned activities.
∎ Any other project assigned by the supervisor.

Additional Requirements:
∎ Age at most 35 years
∎ Both males and females are allowed to apply
∎ 2 years of experience in Digital Marketing or a similar position preferred
∎ Experience in service marketing will be a competitive advantage Must be a strategic thinker with proven record of solving tough strategic marketing and business challenges
∎ Demonstrated experience in digital marketing, proficient in analyzing web traffic and other digital metrics
∎ Must have experience of working in an agile environment within a global/multi-national environment
∎ Ability to drive and lead cross functional teams
∎ Experience in managing marketing partners and complex decision-making environments
∎ Strong understanding on monitoring and evaluation process development and implementation.

Salary: Negotiable

Compensation & Other Benefits:
∎ Mobile bill
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ TA/DA, Performance bonus and others benefits as per company policy.

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 19 Jun 2022

Company Information:
∎ 13 Jun 2022
∎ Bashundhara Group

Category: Marketing/Sales

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