Email Marketing Specialist

Job Description

Title: Email Marketing Specialist

Company Name: Sentry Security Services Ltd. (A Sister Concern of Sentry Group)

Vacancy: 2

Age: Na

Job Location: Dhaka

Salary: --

Experience:

• 5 to 7 years

Bachelor’s degree in Marketing, Business Administration, or related field.

• 5 to 7 years

1. Proven experience in email marketing and lead generation.
2. Proficient with email marketing platforms like Mail chimp.
3. Experienced in using CRM software, preferably Salesforce.
4. Knowledgeable in lead generation tools such as Sales QL.
5. Familiar with email validation tools like Never Bounce.
6. Strong analytical skills with a focus on Google Analytics and email marketing metrics.
7. Excellent written communication and copywriting skills.
8. Ability to work under tight deadlines and manage multiple projects

Job Context

This role is pivotal in crafting and executing advanced email marketing campaigns and lead generation strategies. You will be expected to manage extensive email lists, design emails, and develop lead nurturing processes using industry-leading tools

Responsibilities

1. Design and execute direct email marketing campaigns using Mail chimp.
2. Develop and manage customer relationships through Salesforce CRM.
3. Generate and qualify leads using Sales to enhance sales pipelines.
4. Employ Never Bounce for email list cleaning to maintain high deliverability.
5. Analyze campaign performance and adjust strategies based on data-driven insights.
6. Collaborate with the marketing team to integrate email campaigns with broader marketing strategies.
7. Manage segmentation, targeting, and tracking of email performance to optimize conversions.