Director, Marketing
Job Description
Title: Director, Marketing
Company Name: Amari Dhaka
Vacancy: 01
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Master's Degree/MBA in Business Administration, Marketing or Tourism & Hospitality Management.
Experience Requirements:
∎ 5 to 7 year(s)
Job Responsibilities:
∎ Main Duties & Responsibilities:
∎ Strategic Responsibilities:
∎ Actively create a strong image for the property in both international and regional markets
∎ Ensure that effective and efficient day-to-day internal and external communications are implemented
∎ Support each department's marketing communication needs based on the priorities and anticipated business levels
∎ Ensure that business, political and social factors which may affect the property are highlighted and communicated to all concerned individuals
∎ Maintain a successful analysis of the competitors' marketing and other communication activities to develop and maintain a competitive edge
∎ Digital Marketing:
∎ Manage property fan pages on a daily basis
∎ Prepare monthly post for Facebook in advance
∎ Assist General Manger and E-distribution by drafting responses to online reviews
∎ Build and maintain relationship with influential bloggers.
∎ Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
∎ Develop and monitor campaign budgets.
∎ Plan and manage our social media platforms.
∎ Prepare accurate reports on our marketing campaign's overall performance.
∎ Coordinate with advertising and media experts to improve marketing results.
∎ Identify the latest trends and technologies affecting our industry.
∎ Evaluate important metrics that affect our website traffic, service quotas, and target audience.
∎ Work with your team to brainstorm new and innovative growth strategies.
∎ Oversee and manage all contests, giveaways, and other digital projects.
∎ Partner Relationships/Sponsorship:
∎ Review all partners' collaterals to ensure accuracy and suitability of facts and images
∎ Assess all partner marketing opportunities (i.e. airlines, credit cards) with
∎ DSM/ GM approval
∎ Public Relations- Domestic:
∎ Assess all media inquiries including magazine, newspaper, TV and photographer and respond in a timely manner
∎ Manage all photo shoots, interviews and filming at the property
∎ Develop and maintain strong media relations to maximise media coverage
∎ Proactively source key media visits and manage all aspects of media visits including logistics, bookings, itineraries, materials and hosting
∎ Develop and maintain a media kit and ensure that it is up-to-date
∎ Create and organise appropriate press activities in accordance with the annual communications plan
∎ Draft hotel press releases and GM speeches
∎ Distribute newsworthy hotel press releases to local media, regional PR offices and ONYX PR for onward media distribution
∎ Support Sales and F&B team in promotional and marketing campaigns through public relations activities
∎ Update and maintain media database
∎ Daily news monitoring and monthly report creation as per ONYX standard
∎ Handle crisis media communications with support and guidance from SLIM-PR office
∎ Conduct regular media desk side visits and acknowledge anniversaries
∎ Public Relations- International:
∎ Develop and maintain a good relationship with the PR agencies by responding to all agency related requests in a timely and effective manner with assistance from the ONYX PR team
∎ Ensure that PR agencies are aware of all business targets and kept informed of performance results
∎ Manage the agency invoices and budgets
∎ Share activity reports from PR agencies with all individuals concerned
∎ Proactively source key media visits and manage all aspects of media visits including logistics, bookings, itineraries, materials and hosting
∎ Provide relevant and interesting stories to PR agencies on a regular basis
∎ Advertising and Photography:
∎ Work closely with ONYX Brand Department in maximising advertising budget and planning
∎ Ensure all international and local creatives are developed, reviewed and approved by ONYX Brand Department in a timely manner before submitting artwork to media
∎ Directs photography for editorial and advertising purposes in liaison with the DSM, advertising agency and ONYX PR
∎ Coordinate with each department to ensure that photo shoots run smoothly
∎ Assist every department in taking images for both internal and external events
∎ Ensure the property's photography library is maintained and updated
∎ Collaterals:
∎ Ensure all collaterals are updated and sufficient supplies are in stock
∎ Assist each department in creating artwork for some collateral material that could be done in-house (i.e. menu, e-card, flyer)
∎ Oversee the production of all printed and digital collaterals for F&B, Marketing and Rooms Divisions following the specifications stipulated by ONYX Brand department
∎ Ensure hotel information is updated regularly on ONET, brand.com, ONYX press centre and relevant online publications
∎ Oversee the planning, production and sending out of all direct marketing collateral in line with the annual communications plan
∎ Determine overall marketing communications campaign ROI. Monitor and review the response rates in order to improve and take corrective measures (where applicable)
∎ Oversee the production and execution of external hotel newsletter
∎ Approve copy for all collateral pieces for consistency with the brand message
∎ Act as brand custodian for all internal and external communication pieces
Additional Requirements:
∎ Customer Focus: Demonstrates a high level of concern for the customer by going beyond what is required to meet the customer's needs in order to exceed their expectations. Gives customers attention and respect
∎ Communication: Clearly conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message
∎ Talent Management & Development: Fostering the development of others by providing a supportive environment for enhanced performance and professional growth
∎ Decision Making / Problem Solving: Making decisions and solving problems involving varied levels of complexity, ambiguity and risk
∎ Planning & Organizing: Establishing courses of action for self and others to ensure that work is completed efficiently
∎ Facilitating Change: Encouraging others to seek opportunities for different and innovative approaches to addressing problems and opportunities; facilitating the implementation and acceptance of change within the workplace
∎ A minimum of 5 to 7 years' experience in a digital marketing or advertising position.
∎ Previous working experience with International Hotels will be given priority.
∎ In-depth knowledge of various social media platforms, best practices, and website analytics.
∎ Highly creative with excellent analytical abilities.
∎ Outstanding communication and interpersonal skills.
∎ Up-to-date on the latest trends and technologies in digital marketing.
∎ Good business sense and the ability to motivate and lead a team.
∎ Very good commands of both spoken and written in English.
∎ Initiative, hardworking, ability work under pressure, honest with good management.
∎ Knowledge about MS Office, Internet, Fax, Copy Machine, Opera.
Salary:
∎ Attractive package will depend on the basis of qualification and experience.
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 26 Nov 2021
Company Information:
∎ 27 Oct 2021
∎ Amari Dhaka
∎ Address : Amari Dhaka, 47, Road No 41, Gulshan-2, Dhaka City, Dhaka Division, Bangladesh
∎ Web : www.amari.com/dhaka
Category: Marketing/Sales
:
Source: bdjobs.com
Deadline Expired on 26th Nov 2021
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