Director (Marketing)

Job Description

Title: Director (Marketing)

Company Name: A reputed Garments Accessories Company

Vacancy: --

Age: At most 45 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 20 years
• The applicants should have experience in the following business area(s): Garments, Garments Accessories

• Bachelor/Honors

• Post Graduation in any discipline. Major in Marketing will get preference.

• At least 20 years
• The applicants should have experience in the following business area(s): Garments, Garments Accessories

• Age At most 45 years

• At least 20 years in garments accessories.

• High Communication skill in English.

• Leadership and relationship management.

• Have experience to do Overseas Marketing.

• Ability to make Overseas a path and to get Brand Nomination.

• Stay up to date with trends in apparel design, sustainable materials, and packaging.

• Promote eco-friendly and compliant accessory solutions to meet global buyer standards.

• Collaborate with R&D to support the development of innovative accessories that appeal to fashion brands.

• Develop and implement comprehensive marketing strategies to increase brand visibility and market share.

• Align marketing objectives with company growth goals and sales targets.

• Conduct market research to identify trends, customer preferences, and competitor activity in the garment and apparel industry.

• Strengthen the company’s brand identity in the global apparel and garment industry.

• Ensure consistent branding across all platforms – packaging, promotional materials, digital content, etc.

• Collaborate with the product development team to understand product features, applications, and unique selling points.

• Design product positioning and promotional strategies for various garment accessories (e.g., buttons, zippers, sewing thread etc).

• Build and maintain strong relationships with key apparel manufacturers, buying houses, brands, and export houses.

• Identify and approach potential clients in both local and international markets.

• Work closely with the sales team to generate leads, convert them into sales, and support customer retention.

• Monitor sales performance and adjust marketing tactics accordingly.

• Identify and explore new markets – both domestic and international – for growth opportunities.

• Analyze export market trends, logistics requirements, and compliance standards.

• Lead and mentor a team of marketing professionals, designers, and content creators.

• Set KPIs, monitor team performance, and encourage a results-driven environment.

• Manage the marketing budget efficiently.

• Analyze return on investment (ROI) from campaigns and optimize spending.

• Prepare regular marketing reports for senior management.

• Communicate insights and performance data with other departments to align business strategies.