Digital Marketing Team Manager

Job Description

Title: Digital Marketing Team Manager

Company Name: zsi.ai

Vacancy: 2

Age: Na

Job Location: Dhaka (Khilkhet, Nikunja)

Salary: Tk. 35000 - 40000 (Monthly)

Experience:

• At least 3 years

Published: 2025-09-11

Application Deadline: 2025-09-21

Education: Google Ads Certification

Requirements:

• At least 3 years

Skills Required: Content Marketing,Email Marketing,Facebook marketing,Google Ads,Google analytics,Instagram Marketing,Marketing Automation Software,Search Engine Optimization (SEO),SMS Marketing,whatsapp

Additional Requirements:

Responsibilities & Context:

Responsibilities:

• Strategy & Leadership

  • Develop and execute annual digital marketing strategies aligned with U.S. market trends.

  • Lead, train, and manage the digital marketing team; assign tasks and monitor performance.

  • Manage campaign budgets and ensure maximum ROI.

  • Report campaign results, ROI, and insights to top management.

• Paid Advertising

  • Run and optimize Facebook/Meta Ads (paid ads on Facebook & Instagram) with audience targeting and retargeting.

  • Manage Google Ads (Search, Display, YouTube) campaigns for lead generation and conversions.

  • Experience with LinkedIn Ads (for B2B marketing) and TikTok Ads (for Gen Z and young audiences).

  • Conduct A/B testing (testing different versions of ads or web pages) to improve performance.

• SEO & Website

  • Oversee SEO (Search Engine Optimization — improving ranking on Google) for websites targeting U.S. keywords.

  • Manage CRO (Conversion Rate Optimization — improving landing pages so more visitors buy or sign up).

  • Ensure websites are optimized for mobile, speed, and user experience.

• Content & Branding

  • Plan and manage content marketing (blogs, case studies, whitepapers, infographics).

  • Create and promote video marketing campaigns (YouTube, Reels, TikTok).

  • Work with designers and copywriters to ensure brand consistency.

  • Manage influencer marketing campaigns for targeted niches.

• Email, SMS & Automation

  • Run Email Marketing campaigns (newsletters, drip campaigns) with segmentation and personalization.

  • Manage SMS & WhatsApp marketing for quick promotions.

  • Use Marketing Automation tools (HubSpot, Mailchimp, ActiveCampaign, Keap) for nurturing leads.

• Analytics & Reporting

  • Use Google Analytics GA4 (tracking website visitors and behavior), UTM tracking (special tagged links to see traffic sources), and dashboards to measure campaign success.

  • Track ROI, CPL (Cost per Lead), CAC (Customer Acquisition Cost), and LTV (Customer Lifetime Value).

  • Prepare detailed weekly/monthly reports for management.

• Events & Community

  • Organize webinars, expos, and online events to boost brand awareness.

  • Manage community marketing (Facebook Groups, LinkedIn Groups, Discord, Reddit, etc.).

  • Build strategic partnerships with other businesses for co-marketing.

• Other Key Duties

  • Stay updated with U.S. marketing trends, consumer behavior, and competitor analysis.

  • Ensure all campaigns meet compliance with U.S. advertising policies.

  • Collaborate with the sales team to ensure marketing → sales conversion.

Job Other Benifits:

Employment Status: Full Time

Job Work Place: Work at office

Company Information:

Gender: Male and Female can apply

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Category: Marketing/Sales