Title: Digital Marketing Specialist (SEO & Growth)
Company Name: A Reputed Company
Vacancy: --
Age: 30 to 45 years
Job Location: Dhaka (Uttara)
Salary: Negotiable
Experience:
Digital Marketing/SEO certifications will be an advantage
Strong knowledge of SEO (Technical,
On-page, Off-page)Experience with tools like Ahrefs or SEMrush
Hands-on experience with paid ads (Google & Facebook)
Basic knowledge of CMS like Word PressAnalytical thinking and problem-solving skills
Ability to work under pressure and meet deadlines
SEO (Search Engine Optimization)
Conduct keyword research and competitor analysis
Perform On-page, Off-page, and Technical SEO
Optimize website structure, speed, and indexing
Improve keyword rankings and organic traffic
Monitor performance using Google Search Console and Google Analytics
Paid Marketing (Performance Marketing)
Plan and manage paid campaigns via Google Ads and Facebook Ads Manager
Optimize campaigns for leads, conversions, and ROI
Monitor CTR, CPC, CPA, and ROAS
Lead Generation & Conversion Optimization
Create and optimize landing pages
Design marketing funnels (Awareness → Conversion)
Improve conversion rates (CRO techniques)
Track and analyze user behavior
Content & Social Media Growth
Develop SEO-focused content strategy
Manage social media platforms (Facebook, LinkedIn, Instagram)
Coordinate blogs, creatives, and campaigns
Data Analysis & Reporting
Track KPIs (traffic, leads, conversions, ROI)
Prepare weekly & monthly performance reports
Conduct A/B testing and continuous optimization
Other benefits as per policy