Title: Digital Marketing Specialist
Company Name: Mbrella Limited
Vacancy: 1
Age: 20 to 35 years
Job Location: Dhaka
Salary: Negotiable
Experience:
Plan, execute, and optimize digital marketing campaigns across Meta (Facebook & Instagram), Google, YouTube, and other digital platforms.
Manage & post social media content, engagement, community management and brand growth.
Create and execute paid advertising campaigns with a focus on ROI and sales conversion.
Conduct keyword research and implement SEO strategies to improve website ranking and organic traffic.
Monitor campaign performance using Google Analytics, GA4, Meta Business Suite, and other analytics tools.
Improve ROAS, CTR, conversion rate, and customer acquisition performance.
Prepare weekly and monthly performance reports with actionable insights.
Coordinate with the graphic design and content teams to develop creative marketing materials.
Analyze competitors, fashion trends, and customer behavior to identify growth opportunities.
Plan and manage seasonal marketing activities, product launch, and promotional campaigns that strengthen brand positioning.
Support influencer marketing, brand collaborations, and community-building initiatives
Ensure consistent brand communication across all digital platforms, advertisements, and marketing materials.