Job Description
Title: Digital Marketing Specialist
Company Name: Hawa Technology Ltd.
Vacancy: 1
Age: 28 to 45 years
Location: Dhaka (Banasree)
Maximum Salary: Negotiable
Experience:
∎ 6 to 10 years
∎ The applicants should have experience in the following business area(s):Advertising Agency, IT Enabled Service, Medical Equipment, Real Estate
Published: 16 Feb 2025
Education:
∎ Bachelor/Honors
Requirements:
Additional Requirements:
∎ Age 28 to 45 years
∎ Certifications: Google Ads, Facebook Blueprint, HubSpot.
∎ E-commerce Marketing: Experience with platforms like Shopify, WooCommerce, and CRO techniques.
∎ Web Design & UX Basics: Knowledge of HTML/CSS, responsive design, and tools like Figma.
∎ Multichannel Marketing: Expertise in managing campaigns across social media, email, search, and display ads.
∎ Data Visualization: Proficiency in tools like Tableau, Power BI, or Google Data Studio.
∎ Marketing Automation: Familiarity with HubSpot, Marketo, or Pardot.
∎ International Market Experience: Understanding of global trends and cultural nuances.
∎ Crisis Management: Ability to handle PR crises or sudden platform changes.
∎ Budget Management: Experience in optimizing spend for maximum ROI.
∎ Continuous Learning: Commitment to staying updated with digital marketing trends.
∎ Multilingual Skills: Proficiency in additional languages (optional but beneficial).
Responsibilities & Context:
∎ Conduct in-depth market research and competitor analysis to identify opportunities and challenges.
∎ Define the target audience and create detailed buyer personas to guide strategy development.
∎ Develop a comprehensive marketing strategy that includes SEO, SEM, social media, email marketing, and content marketing.
∎ Align the marketing strategy with the company’s CRM system to ensure seamless data flow and tracking.
∎ Set measurable KPIs (e.g., lead generation, conversion rates, customer retention) and ensure the strategy is designed to achieve them.
∎ Map out the customer journey and identify key touchpoints where data can be captured and tracked.
∎ Integrate all digital marketing platforms (e.g., Google Ads, Facebook Ads, email marketing tools) with the CRM system.
∎ Ensure that lead generation, nurturing, and conversion processes are automated and tracked within the CRM.
∎ Collaborate with the IT and sales teams to customize the CRM to meet marketing needs (e.g., creating custom fields, workflows, and reports).
∎ Train the marketing team on how to use the CRM effectively for campaign management and reporting.
∎ Set up tracking mechanisms (e.g., UTM parameters, conversion tracking, and event tracking) for all digital campaigns.
∎ Use tools like Google Analytics, Google Tag Manager, and CRM analytics to monitor and analyze campaign performance.
∎ Create dashboards and reports that provide a clear view of key metrics (e.g., ROI, customer acquisition cost, lifetime value).
∎ Ensure data accuracy and consistency across all platforms by regularly auditing the tracking system.
∎ Use insights from the tracking system to refine marketing strategies and improve campaign performance.
∎ Work with the sales team to align marketing strategies with sales goals and ensure a smooth lead handover process.
∎ Collaborate with the IT team to implement and maintain the CRM ecosystem and tracking system.
∎ Partner with the content and design teams to create marketing materials that align with the overall strategy and brand voice.
∎ Conduct regular meetings with related teams to share insights, discuss challenges, and brainstorm solutions.
∎ Foster a culture of collaboration and knowledge-sharing across departments.
∎ Stay updated on the latest trends, tools, and best practices in digital marketing and CRM integration.
∎ Experiment with new strategies, tools, and technologies to improve campaign performance.
∎ Gather feedback from stakeholders and use it to refine the marketing strategy and CRM ecosystem.
∎ Conduct regular reviews of the marketing strategy and tracking system to identify areas for improvement.
∎ Job Responsibilities
∎ The Digital Marketing Specialist role at Hawa Technology Ltd. is a strategic position that requires a deep understanding of marketing strategy, CRM systems, and data tracking. The focus is on creating a unified marketing approach that integrates seamlessly into a CRM ecosystem, enabling logical tracking of customer interactions and collaboration with related teams. The ideal candidate will be a strategic thinker with strong technical skills, excellent communication abilities, and a collaborative mindset.
∎ 1. Marketing Strategy Planning
∎ Context: As the Digital Marketing Specialist, your primary responsibility will be to develop and execute a cohesive marketing strategy that aligns with the company’s business objectives and integrates seamlessly into a CRM ecosystem. This involves understanding the customer journey, identifying key touchpoints, and creating strategies to optimize engagement and conversions.
∎ Detailed Responsibilities:
∎ Conduct in-depth market research and competitor analysis to identify opportunities and challenges.
∎ Define the target audience and create detailed buyer personas to guide strategy development.
∎ Develop a comprehensive marketing strategy that includes SEO, SEM, social media, email marketing, and content marketing.
∎ Align the marketing strategy with the company’s CRM system to ensure seamless data flow and tracking.
∎ Set measurable KPIs (e.g., lead generation, conversion rates, customer retention) and ensure the strategy is designed to achieve them.
∎ 2. CRM Ecosystem Integration
∎ Context: You will be responsible for integrating all marketing activities into a centralized CRM ecosystem to ensure data consistency, streamline workflows, and enable logical tracking of customer interactions.
∎ Detailed Responsibilities:
∎ Map out the customer journey and identify key touchpoints where data can be captured and tracked.
∎ Integrate all digital marketing platforms (e.g., Google Ads, Facebook Ads, email marketing tools) with the CRM system.
∎ Ensure that lead generation, nurturing, and conversion processes are automated and tracked within the CRM.
∎ Collaborate with the IT and sales teams to customize the CRM to meet marketing needs (e.g., creating custom fields, workflows, and reports).
∎ Train the marketing team on how to use the CRM effectively for campaign management and reporting.
∎ 3. Logical Tracking System Implementation
∎ Context: A logical tracking system is essential for measuring the effectiveness of marketing campaigns and optimizing strategies. You will design and implement a tracking system that provides actionable insights.
∎ Detailed Responsibilities:
∎ Set up tracking mechanisms (e.g., UTM parameters, conversion tracking, and event tracking) for all digital campaigns.
∎ Use tools like Google Analytics, Google Tag Manager, and CRM analytics to monitor and analyze campaign performance.
∎ Create dashboards and reports that provide a clear view of key metrics (e.g., ROI, customer acquisition cost, lifetime value).
∎ Ensure data accuracy and consistency across all platforms by regularly auditing the tracking system.
∎ Use insights from the tracking system to refine marketing strategies and improve campaign performance.
∎ 4. Collaboration with Related Teams
∎ Context: Successful marketing strategies require close collaboration with other teams, including sales, IT, content, and design. You will act as a bridge between these teams to ensure alignment and efficiency.
∎ Detailed Responsibilities:
∎ Work with the sales team to align marketing strategies with sales goals and ensure a smooth lead handover process.
∎ Collaborate with the IT team to implement and maintain the CRM ecosystem and tracking system.
∎ Partner with the content and design teams to create marketing materials that align with the overall strategy and brand voice.
∎ Conduct regular meetings with related teams to share insights, discuss challenges, and brainstorm solutions.
∎ Foster a culture of collaboration and knowledge-sharing across departments.
∎ 5. Continuous Improvement and Innovation
∎ Context: The digital marketing landscape is constantly evolving, and staying ahead requires continuous learning and innovation.
∎ Detailed Responsibilities:
∎ Stay updated on the latest trends, tools, and best practices in digital marketing and CRM integration.
∎ Experiment with new strategies, tools, and technologies to improve campaign performance.
∎ Gather feedback from stakeholders and use it to refine the marketing strategy and CRM ecosystem.
∎ Conduct regular reviews of the marketing strategy and tracking system to identify areas for improvement.
Skills & Expertise:
Compensation & Other Benefits:
∎ Salary Review: Yearly
∎ Festival Bonus: 2
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka (Banasree)
Company Information:
∎ Hawa Technology Ltd.
∎ House: 06, Road: 17, Block: D, Banasree, Dhaka, 1219.
∎ Hawa Technology Ltd., based in Banasree, Dhaka, is a forward-thinking tech firm dedicated to delivering innovative digital solutions. We specialize in web development, UX/UI design, digital marketing, and creative content creation. Our mission is to empower businesses globally with scalable, user-centric technology and strategies that drive growth, engagement, and long-term success.
Address::
∎ House: 06, Road: 17, Block: D, Banasree, Dhaka, 1219.
∎ Hawa Technology Ltd., based in Banasree, Dhaka, is a forward-thinking tech firm dedicated to delivering innovative digital solutions. We specialize in web development, UX/UI design, digital marketing, and creative content creation. Our mission is to empower businesses globally with scalable, user-centric technology and strategies that drive growth, engagement, and long-term success.
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 26 Feb 2025
Category: Marketing/Sales
