Digital Marketing Specialist

Job Description

Title: Digital Marketing Specialist

Company Name: Atlas Copco Bangladesh Ltd.

Vacancy: 01

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Bachelor of Business Administration (BBA) in Marketing
∎ Training/Trade Course: Digital Marketing

Experience Requirements:
∎ At least 2 year(s)
∎ The applicants should have experience in the following area(s): Content Marketing, Digital Marketing, SEO Expert, Social Media Ad, Social Media Management, Social Media Marketing

Job Responsibilities:
∎ Plan & execute digital marketing strategies that align with the overall business goals.
∎ Fostering and supporting digital growth, follow-up of digital KPI and targets for the customer center.
∎ Manage the budget for digital marketing initiatives and ensure they are cost-effective.
∎ Manage and optimize various B2B digital channels such as email marketing, social media, paid advertising, and search engine optimization (SEO).
∎ Create, Execute, Monitor and Optimize Digital Marketing Campaigns
∎ Analyze and report on the performance of digital marketing campaigns (both inbound and outbound) using metrics and analytics tools.
∎ Collaborate with global team to implement of divisional content & also create local content
∎ Plan and execute webinars, virtual events, and other lead generation initiatives.
∎ Develop and coordinate content for website, articles, videos, email campaigns, webinars, virtual events and social media
∎ Digital content production and digital campaign planning / implementation
∎ Stay up to date with the latest digital marketing trends and technologies and make recommendations for how the company can best leverage these advancements.
∎ Strong focus on the efficient generation of qualified sales leads via digital channels.
∎ Work with sales teams to measure and optimize the effectiveness of digital marketing efforts in generating qualified leads and closing deals.
∎ Coordinate with internal web support teams on search engine marketing (SEO and SEA) efforts for Atlas Copco web pages, as well as search engine advertising

Additional Requirements:
∎ Age at least 22 years

Salary: Negotiable

Compensation & Other Benefits:
∎ Mobile bill, Performance bonus, Provident fund, Weekly 2 holidays, Insurance, Gratuity
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 24 Mar 2023

Company Information:
∎ 22 Feb 2023
∎ Atlas Copco Bangladesh Ltd.
∎ Address : Impetus , Level # 6 242/B, Tejgaon-Gulshan Link Road Tejgaon I/A ,Dhaka - 1208 . Bangladesh
∎ Web : https://www.atlascopco.com/en-bd/compressors
∎ Business : Atlas Copco Bangladesh Ltd. is a Customer Centre within the Compressor Technique Business area, responsible for sales, marketing, & service of Compressors. Atlas Copco Bangladesh Ltd, part of Atlas Copco Group started its operation in Bangladesh in 2008. Atlas Copco Bangladesh is working together with its distributors for selling and servicing Air Compressors, Gas Compressors, Air Dryers and accessories and other products of Atlas Copco Group.

Category: Marketing/Sales

:

Source: bdjobs.com

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