Digital Marketing Officer

Job Description

Title: Digital Marketing Officer

Company Name: Divine Mercy Hospital Ltd.

Vacancy: 01

Age: 24 to 35 years

Job Location: Gazipur (Kaliganj)

Salary: Negotiable

Experience:

• 2 to 3 years
• The applicants should have experience in the following business area(s): Advertising Agency, Hospital

• Bachelor of Fine Arts (B.F.A)
• Bachelor of Business Administration (BBA) in Marketing

• Bachelor's degree in Graphic Design\Digital Media may get preference.

• 2-3 years of proven experience in a digital marketing role, preferably within the healthcare service or hospital.

• 2 to 3 years
• The applicants should have experience in the following business area(s): Advertising Agency, Hospital

• Age 24 to 35 years

Technical Skills:

Proficiency in social media management and content creation tools (e.g., Canva, Adobe Creative Suite).

Experience with SEO/SEM tools, Google Analytics, and email marketing platforms.

Familiarity with Content Management Systems (CMS).

Soft Skills: 

Excellent written and verbal communication skills,

creative storytelling ability,

strong project management,

analytical mindset,

and the ability to work both independently and collaboratively in a fast-paced environment.

Healthcare Knowledge: Understanding of healthcare regulations and sensitivity in patient communications is highly desirable.

• Strategy & Execution: Develop, implement, and manage comprehensive digital marketing strategies aligned with the hospital's objectives to increase brand awareness and patient acquisition.

• Technical Skills: Must have sound skill on video shooting with Gimble, Action camera, DSLR, video editing, animation, motion graphics.

• Content Management: Create, curate, and manage engaging content (videos, infographics, blog posts, patient stories) for the hospital’s website, social media channels (Facebook, Instagram, LinkedIn, YouTube), and email newsletters.

• SEO & Performance Marketing: Plan and execute SEO/SEM strategies to improve search visibility. Manage paid advertising campaigns (Google Ads, Meta Ads, Facebook boosting) to drive targeted traffic, engagement, and conversion.

• Website Management: Oversee the hospital website’s content, ensuring accuracy, user-friendliness, and optimization for patient experience and lead generation.

• Analytics & Reporting: Monitor, analyze, and report on digital campaign performance, website traffic, and social media metrics to measure success and identify areas for improvement.

• Stakeholder Collaboration: Work closely with internal departments (Medical and Non-medical) and external agencies to ensure consistent branding and effective campaign delivery.

• Brand Management: Ensure all digital communications adhere to the hospital’s brand guidelines and maintain a professional, trustworthy, and compassionate image.

• Gratuity
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2