Digital Marketing Manager

Job Description

Title: Digital Marketing Manager

Company Name: World IT Ltd.

Vacancy: 2

Age: At least 25 years

Job Location: Dhaka (Dhanmondi)

Salary: Tk. 20000 - 35000 (Monthly)

Experience:

• At least 5 years
• The applicants should have experience in the following business area(s): Advertising Agency, Software Company, IT Enabled Service, Business-to-Business (B2B) Software and Services Startup, Advertising Technology (AdTech) Startup

Published: 2025-02-10

Application Deadline: 2025-02-20

Education:

• Bachelor of Science (BSc) in Computer Science & Engineering
• Bachelor of Science (BSc) in Information Engineering
• Bachelor of Science (BSc) in Information Technology

• Bachelor’s/Master’s in Computer Science (CSE), Information Technology (IT), Software Engineering, or related fields.

Requirements:

• At least 5 years
• The applicants should have experience in the following business area(s): Advertising Agency, Software Company, IT Enabled Service, Business-to-Business (B2B) Software and Services Startup, Advertising Technology (AdTech) Startup

Skills Required: Conversion Rate Optimization (CRO),Data Analytics,Digital Marketing (Social Media Marketing),Facebook Business Manager,Linkedin marketing,Market Research,Search Engine Optimization (SEO),SEMRUSH,Social Media Marketing (SMM)

Additional Requirements:

• Age At least 25 years

• 5+ years of experience in digital marketing, with at least 2 years in a managerial role.
• Proven experience with tools like Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, and similar platforms.
• Strong understanding of IT services and emerging technologies of software development and relevant marketplaces.
• Excellent communication, analytical, and leadership skills.
• Ability to work in a client based global IT environment.
• Proven expertise in managing Digital Marketing projects and securing clients through online marketplaces such as Upwork, Fiverr, Freelancer and Toptal etc.

Responsibilities & Context:

About World IT Ltd.: World IT Ltd. is an IT service company offering cutting-edge solutions in Digital Marketing, SEO, Graphics, IT Solutions, App Development, and Core Level Development. We focus on delivering innovative services to clients worldwide. Join us to lead a digital marketing team and drive our brand to greater heights.

Job Requirements & Responsibilities:

As the Digital Marketing Manager at World IT Ltd., you will be responsible for:

Strategic Planning & Execution:

• Developing and implementing comprehensive digital marketing strategies aligned with business goals.
• Managing marketing budgets effectively to ensure ROI optimization.
• Planning and executing marketing campaigns across multiple channels, including SEO, SEM, social media, email, and content marketing.

IT-Specific Expertise:

• Collaborating with the technical team to deeply understand services like digital transformation, custom app development, and core development.
• Designing campaigns that highlight World IT Ltd.’s technical expertise and track record.
• Conducting detailed market analysis to identify niche IT client segments and opportunities.
• Supporting the sales team by generating leads and providing industry-relevant marketing assets.
• Staying updated on emerging IT trends, such as AI, blockchain, and cloud computing, to integrate them into marketing strategies.
• Knowledge about IT products and services of leading tech companies. e.g. Microsoft, Cisco, RedHat, Oracle, Nvidia, Google, Intel etc.  

Team Leadership & Coordination:

• Leading, training and mentoring the digital marketing team to achieve performance goals.
• Collaborating with other departments (e.g., graphics, IT solutions) to ensure cohesive campaign delivery.
• Setting KPIs for team members and monitoring their progress.

Campaign Management:

• Designing, executing, and monitoring targeted digital marketing campaigns based on client needs & requirements.
• Overseeing content creation, including blogs, ads, social media posts, and website copy.
• Conducting market research to identify industry trends and opportunities. 

Analytics

• Analyzing campaign performance using relevant tech-tools and presenting insights to stakeholders.
• Continuously optimizing campaigns based on performance data.
• Generate and present service reports regularly based on optimized time frequency. 

Brand Growth & Management:

• Strengthening World IT's online presence and global brand image.
• Driving lead generation and customer acquisition strategies to support sales goals.
• Creating high-value, thought-leadership content like whitepapers, blogs, and case studies to establish expertise in the digital marketing field.

Job Other Benifits:

• Mobile bill,Performance bonus,Profit share,Provident fund,Over time allowance,Tour allowance
• Salary Review: Yearly
• Lunch Facilities: Partially Subsidize
• Festival Bonus: 2

-Competitive salary package based on experience.

-Opportunities for professional growth and international exposure.

-A collaborative and dynamic work environment.

-Access to the latest tools and technologies.

Employment Status: Full Time

Job Work Place: Work at office

Company Information:

Gender: Male and Female can apply

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Category: IT & Telecommunication