Digital Marketing Manager

Job Description

Title: Digital Marketing Manager

Company Name: Innovative Holdings Ltd.

Vacancy: --

Age: At least 30 years

Job Location: Dhaka (Banani)

Salary: --

Experience:

• 5 to 6 years
• The applicants should have experience in the following business area(s): Real Estate, Developer

• Bachelor of Business Administration (BBA) in Marketing

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

• 5 to 6 years
• The applicants should have experience in the following business area(s): Real Estate, Developer

• Age At least 30 years

• Skills Required: Sales & Marketing, Marketing, Business Development, Relationship Management/ Key Account Management, Land, Corporate Sales and Marketing, Property sale, Property sales & Marketing

• The applicants should have experience in the following area(s): Business Development, Corporate Marketing, Sales

• Proficiency with Google Ads, Meta Business Suite, Google Analytics, and CRM platforms.

• Strong copywriting and basic graphic design (Canva, Adobe, and CapCut) experience.

• The applicants should have experience in the following business area(s):

• Market Research Firms, Real Estate, Developer

• Additional Requirements

• 5 to 6 years of experience in marketing, preferable in real estate or land marketing.

• Strong understanding of digital marketing, including SEO, content marketing, social media, and paid advertising for real estate.

• Proven experience in developing and executing successful marketing strategies tailored to the land development sector.

• Excellent communication, presentation, and negotiation skills.

• Strong analytical skills and ability to make data-driven marketing decisions.

Job Context: Purbachal Eastwood City is looking for a dynamic Digital Marketing Manager to drive brand awareness and sales growth in the real estate and land development sector. The ideal candidate will develop and execute data-driven marketing strategies, ensuring maximum visibility and engagement with potential land buyers and investors. This role requires a combination of strategic planning, creative execution, and analytical insights to position our brand as a market leader.

Job Responsibilities:

• Develop and implement data-driven marketing strategies that align with the company’s land sales objectives.

• Analyze market trends, consumer behavior, and competitor activity to identify opportunities for growth in the real estate sector.

• Collaborate with the creative team to develop compelling campaigns that effectively target land buyers and investors.

• Manage SEO, Google Ads, Meta Ads, Email Marketing, Content Marketing, and Copywriting.

• Build engaging email newsletters, property feature graphics, and video walkthroughs.

• Oversee and manage the execution of campaigns across multiple channels, including digital, print, social media, and outdoor advertising.

• Design and execute paid campaigns on Google, Facebook, and Instagram.

• Optimize website content to rank for high-intent real estate keywords.

• Conduct regular market research to stay updated with industry trends, customer preferences, and real estate market fluctuations.

• Develop content strategies for social media, blogs, email campaigns, and real estate promotional materials.

• Create and implement sales and marketing strategies to drive land sales and enhance customer engagement.

• Track and measure campaign performance, providing data-driven insights and recommendations for a better ROI.

• Manage the marketing budget and allocate resources effectively across campaigns to maximize lead generation.

• Work closely with the sales team to ensure marketing efforts align with sales goals and customer acquisition targets.

• Monitor brand positioning and adjust strategies to maintain a strong, consistent presence across all platforms.

• T/A

• Mobile bill

• Weekly 1 holiday

• Salary Review: Yearly

• Festival Bonus: 2