Digital Marketing & Social Media Executive

Job Description

Title: Digital Marketing & Social Media Executive

Company Name: TRESS

Vacancy: --

Age: At least 22 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 1 to 3 years
• The applicants should have experience in the following business area(s): Boutique/ Fashion

• Bachelor’s degree in Marketing/Business/Media, Communications or a related field is preferred.

• 1 to 3 years
• The applicants should have experience in the following business area(s): Boutique/ Fashion

• Age At least 22 years

Required Qualifications

• 1–3 years of practical experience in digital marketing and social media marketing.

• Experience managing Facebook and Instagram pages professionally.

• Practical experience with Meta Ads Manager/Facebook Ads is essential, maintaining shopify accounts.

• Strong understanding of Bangladesh’s social media audience and online shopping behavior.

• Good English and Bangla communication skills.

• Basic knowledge of Canva or similar content-creation tools.

• Ability to analyze social media insights and advertising results.

• Knowledge in SEO

Required Skills

• Meta Ads Manager

• Facebook & Instagram Business Suite

• Canva

• CapCut or similar video-editing software

• Social media analytics

• Content planning

• Copywriting

• Influencer/KOL marketing

• Basic photography/videography

• E-commerce marketing

Work Arrangement: On-site

About TRESS

TRESS is a growing fashion brand specializing in stylish ethnic wear, including Pakistani and Indian-inspired ladies’ clothing. We are looking for a creative and result-oriented Digital Marketing & Social Media Executive to build our online presence and help drive sales through social media and digital marketing.

Key Responsibilities

Social Media Management

• Manage TRESS Facebook, Instagram, TikTok and other relevant social media platforms.

• Create and maintain a monthly content calendar.

• Develop engaging posts, Reels, Stories, product videos and promotional content.

• Write attractive captions and relevant hashtags.

• Monitor comments, messages and customer engagement.

Digital Marketing

• Plan and execute Facebook/Instagram advertising campaigns, setting and managing shopify accounts Monitoring live campaign setup.

• Manage and optimize Meta Ads according to sales and engagement objectives.

• Conduct audience research and identify potential customers.

• Track campaign performance, including reach, engagement, leads, conversions and sales.

• Test different creatives, audiences and advertising strategies to improve ROI.

• Keep up with current social media trends, fashion trends and digital marketing practices.

Content & Sales Support

• Work closely with the owner and merchandising team to promote new collections and products.

• Accompany management for supplier visits, exhibitions, and business meetings when required.

• Develop creative campaigns for product launches, Eid, Ramadan, seasonal promotions and special offers.

• Coordinate product photography and video content when required.

• Identify trending Reels, sounds, formats and content ideas suitable for TRESS.

Reporting & Analysis

• Prepare weekly/monthly social media and advertising performance reports.

• Analyze which products and content perform best.

• Recommend improvements based on customer behavior and campaign results.

• Maintain records of advertising expenditure and campaign performance.

• Salary: Negotiable, based on experience and capability