Digital Marketing Manager

Job Description

Title: Digital Marketing Manager

Company Name: Hedaaya

Vacancy: 2

Age: 18 to 45 years

Job Location: Dhaka (Shonir Akhra)

Salary: Tk. 20000 - 40000 (Monthly)

Experience:

• 1 to 5 years
• The applicants should have experience in the following business area(s): E-commerce, F-commerce

• Bachelor/Honors
• Diploma
• Higher Secondary
• Masters

• 1 to 5 years
• The applicants should have experience in the following business area(s): E-commerce, F-commerce

• Age 18 to 45 years

• Develop and execute comprehensive digital marketing strategies aligned with the company's sales, revenue, and growth objectives.

• Plan, launch, manage, optimize, and scale performance-driven Meta Ads campaigns across Facebook and Instagram.

• Manage Google Ads campaigns, including Search, Display, YouTube, and other relevant campaign types.

• Develop and optimize complete marketing funnels, including TOF, MOF, BOF, retargeting, and remarketing strategies.

• Ensure proper implementation and management of Meta Pixel, Conversion API (CAPI), Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.

• Analyze campaign and business performance using ROAS, CPA, CAC, CTR, CPC, CPM, Conversion Rate, Revenue, and Profitability.

• Develop effective campaign, audience, creative, offer, and scaling strategies to improve overall marketing performance.

• Work closely with Content Creators, Graphic Designers, Video Editors, Copywriters, Sales, and Operations teams.

• Lead and manage the Digital Marketing team and establish clear KPIs and performance targets.

• Monitor team performance, provide strategic direction, and ensure timely execution of marketing activities.

• Conduct market research, competitor analysis, and customer research to identify new growth opportunities.

• Manage advertising budgets efficiently and allocate resources based on campaign performance and profitability.

• Identify underperforming campaigns and implement effective optimization strategies.

• Prepare daily, weekly, and monthly performance reports with insights, results, and actionable recommendations.

• Take ownership of digital marketing performance and contribute directly to the company's sales, revenue, and profitability growth.

• Performance bonus
• Salary Review: Half Yearly
• Festival Bonus: 2