Title: Meta Ads Specialist
Company Name: Blue Pie Records (aka Blue Pie Production)
Vacancy: --
Age: 22 to 45 years
Job Location: Anywhere in Bangladesh
Salary: Tk. 35000 - 45000 (Monthly)
Experience:
Published: 2026-08-25
Application Deadline: 2026-09-24
Education:
Meta Ads (Facebook & Instagram)
Plan, launch and optimise Meta campaigns for awareness, traffic, engagement, video views and conversions.
Manage Business Manager assets, including ad accounts, pages, pixels, audiences and permissions.
Build custom, lookalike and retargeting audiences from engagement, website traffic and customer data.
Run A/B tests across creatives, audiences, placements and bidding, then apply performance insights.
Use Advantage+ and automated campaigns where they deliver better results.
Google Ads (with a YouTube focus)
Plan and manage YouTube campaigns — in-stream, in-feed and Shorts — to drive views, watch time, channel subscribers and DSP traffic for artists and music videos.
Run Demand Gen campaigns across YouTube, Discover, Gmail and the Display network, plus Search campaigns for artist, catalogue and service-level demand.
Manage keyword, audience, placement and competitor-channel targeting; build and maintain exclusion lists.
Maintain conversion tracking, Google tag setup and audience lists.
Strategy, budget and performance
Own campaign budgets in AUD/USD, allocate across platforms and artists, and manage pacing against monthly plans.
Set and report against campaign KPIs — CPV, CPM, CPC, CTR, ROAS or cost-per-outcome, view-through rate, audience growth, and conversions to streaming and video platforms.
Continuously optimise for cost efficiency and result quality; identify underperformance early and act on it.
Recommend budget shifts and campaign strategy based on performance data, not guesswork.
Reporting and analysis
Prepare weekly and monthly reports with results, insights and recommended actions.
Maintain accurate UTM tracking and campaign attribution.
Use GA4, platform analytics and channel analytics to connect ad spend to on-platform outcomes.
Collaboration and compliance
Coordinate with creative, video and social teams to develop effective ad creative.
Ensure campaigns follow Meta, Google, copyright and platform policies.
Stay updated on platform changes, ad products and policy updates.
Manage tasks and priorities using company project and scheduling tools.