Meta Ads Specialist

Job Description

Title: Meta Ads Specialist

Company Name: Blue Pie Records (aka Blue Pie Production)

Vacancy: --

Age: 22 to 45 years

Job Location: Anywhere in Bangladesh

Salary: Tk. 35000 - 45000 (Monthly)

Experience:

Published: 2026-08-25

Application Deadline: 2026-09-24

Education:

    • Bachelor/Honors


Requirements:

Skills Required:

Additional Requirements:
  • Age 22 to 45 years


Responsibilities & Context:

Meta Ads (Facebook & Instagram)

  • Plan, launch and optimise Meta campaigns for awareness, traffic, engagement, video views and conversions.

  • Manage Business Manager assets, including ad accounts, pages, pixels, audiences and permissions.

  • Build custom, lookalike and retargeting audiences from engagement, website traffic and customer data.

  • Run A/B tests across creatives, audiences, placements and bidding, then apply performance insights.

  • Use Advantage+ and automated campaigns where they deliver better results.


Google Ads (with a YouTube focus)

  • Plan and manage YouTube campaigns — in-stream, in-feed and Shorts — to drive views, watch time, channel subscribers and DSP traffic for artists and music videos.

  • Run Demand Gen campaigns across YouTube, Discover, Gmail and the Display network, plus Search campaigns for artist, catalogue and service-level demand.

  • Manage keyword, audience, placement and competitor-channel targeting; build and maintain exclusion lists.

  • Maintain conversion tracking, Google tag setup and audience lists.

Strategy, budget and performance

  • Own campaign budgets in AUD/USD, allocate across platforms and artists, and manage pacing against monthly plans.

  • Set and report against campaign KPIs — CPV, CPM, CPC, CTR, ROAS or cost-per-outcome, view-through rate, audience growth, and conversions to streaming and video platforms.

  • Continuously optimise for cost efficiency and result quality; identify underperformance early and act on it.

  • Recommend budget shifts and campaign strategy based on performance data, not guesswork.

Reporting and analysis

  • Prepare weekly and monthly reports with results, insights and recommended actions. 

  • Maintain accurate UTM tracking and campaign attribution. 

  • Use GA4, platform analytics and channel analytics to connect ad spend to on-platform outcomes.

Collaboration and compliance

  • Coordinate with creative, video and social teams to develop effective ad creative.

  • Ensure campaigns follow Meta, Google, copyright and platform policies.

  • Stay updated on platform changes, ad products and policy updates.

  • Manage tasks and priorities using company project and scheduling tools.



Job Other Benifits:

Employment Status: Full Time

Job Work Place: Work at office

Company Information:

Gender: Both Male and Female can apply

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Category: