Digital Marketing Manager
Job Description
Title: Digital Marketing Manager
Company Name: Banglalink
Vacancy: 1
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ BBA (Preferably in Marketing)/BSC Degree from any UGC approved University
Experience Requirements:
∎ 3 to 5 year(s)
Job Responsibilities:
∎ Collaborate with media agency in developing high quality digital media plan by understanding audience behavior in digital space and develop optimized digital media mix.
∎ Coordinate with Brands team to understand campaign brief, relay that to media agency and mediate negotiations to acquire advertising space across digital media platforms.
∎ Oversee timely execution of digital media campaigns, liaise with Brands team to guide and ensure proper delivery of campaign creatives.
∎ Monitor campaign performance, provide optimization feedback to media agency and analyze every touchpoint/piece of content or messaging involved in a dedicated digital marketing campaign.
∎ Collaborate with Brand Team to drive digital communications.
∎ Liaise and guide advertising agencies in media planning and implementation, review all Digital plans shared by Media Agency and make recommendations.
∎ Monitor Agencies' performance and evaluate in light of effectiveness of brand placement and customer response.
∎ Manage end-to-end process of formulation of yearly campaign budget and Digital Media budget to monitor, control and report expenditure against all financial budgets.
∎ Academic Qualification- BBA (Preferably in Marketing)/BSC Degree from any UGC approved University.
∎
Additional Requirements:
∎ Job Experience Required- 3 to 5 years of experience in relevant area.
∎ Required Capabilities- Advanced knowledge in Brand Strategy and Brand Campaign Planning focusing on Digital Media, Creative Design Principles, Facebook Marketing, Instagram Marketing, LinkedIn Marketing, Google Advertising, Programmatic Advertising.
∎ Sound expertise in the following Tools: Search Console, Google Analytics 4, Firebase, Facebook Ad Manager, Google Ads, Microsoft Excel, Microsoft Powerpoint, Canva
∎ Basic knowledge in ChatGPT, Midjourney and Other AI Tool Prompts.
∎ Person with disability are encouraged to apply
Salary: (Monthly)
Compensation & Other Benefits:
∎ As per Company Policy.
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 23 Aug 2023
Company Information:
∎ 24 Jul 2023
∎ Banglalink
∎ Address : Tigers' Den, Plo 4, SW (H) Gulshan Avenue, Gulshan, Dhaka-1212
∎ Web : https://www.banglalink.net/en
∎ Business : Wireless Telecommunication
Category: Marketing/Sales
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